Archive for June 12th, 2011

L2 Clinic: Mobile

L2 Clinic: Mobile
Event on 2011-06-24 09:00:00


Every year has been touted the year of mobile.

While the opportunity to leverage mobile as a marketing channel seems boundless, several big strategic and tactical questions remain.

Format & Audience

L2 is assembling thought leaders, academics, and innovators from all parts of the mobile brand ecosystem.

SpeakersFull list of speakers to be announced

ANNE FRISBIE VP & Managing Director, North America, inMobi

Anne joined InMobi in 2008 as Head of North America.Mobile Entertainment Magazine‘s Top 10 Women in Mobile.

Prior to her work in digital media, Anne was an investment analyst at Golman Sachs.

JAKE FURST Business Development Manager, Foursquare

Jake is a Business Development Manager at foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. Prior to joining foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. In his spare time, you can find Jake skiing or rooting for Boston sports teams.

BRIAN JURUTKA Senior Vice President, Mobile & Telecommunications,comScore, Inc.

As Senior Vice President of Telecommunications Solutions at comScore, Inc.



Maureen leads L2s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.

RACHEL PASQUA VP of Mobile, iCrossing

Rachel Pasqua currently cultivates emerging media for iCrossing, a global digital marketing agency owned by the Hearst Corporation.Marie Claire and Good Housekeeping to name but a few, spanning a wide range of services from mobile app development to near field communications.

Rachel is a frequent speaker on mobile, social and ambient trends at industry events and analysts and the press often quote her insights.Great Finds (http://greatfinds.Mobile Social Ambient.


Scott is the founder of L2, a think tank for digital innovation, and professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing.

In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer.

at Postal code 10012, United States

New York, United States

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Question by myNickname: Niche Marketing Internet – What Would Be The Niche Marketing Internet Is Really Profitable?
Niche Marketing Internet – Anyone have any idea how to find the profitable niche marketing internet and what would be the criterion I should look into in order to get profitable Niche Keyword?

Niche Marketing Internet seems too saturated especially on making money and internet marketing niche.

I already spent almost a month to find Niche Marketing Internet but so far no luck.

Can anyone helo me on this Niche Marketing Internet criteria I should focus on?

Best answer:

Answer by Jay
A niche market is the subset of the market on which a specific product is focusing on; Therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

Every single product that is on sale can be defined by its niche market. As of special note, the products aimed at a wide demographics audience, with the resulting low price (due to Price elasticity of demand), are said to belong to the Mainstream niche, in practice referred only as Mainstream or of high demand. Narrowed demographics though lead to elevated price because of the same principles.

In practice, product vendors and trade businesses are commonly referred as mainstream providers or narrow demographics niche market providers (colloquially shortened to just niche market providers). Small capital providers usually opt for a niche market with narrow demographics as a measure of increasing their gain margins.1

Now, there are what, a couple of billion of internet users out there so you should be able to find some sort of niche need to fill. While it is frustrating (I know this as I do it for a living) to find a niche, it can be done.

Just because you have an idea and you research it only to find that someone else is already acting upon it, should you quit? No, take a hard look at what they are doing and see where you can improve on it.

Another way to move ahead of the pack is to take your niche (once identified) and use the Google AdWords Keyword Tool (type in “google adwords” into a Google search and it will show you where to go) and identify longer key words with some traffic, but less competition.

Long tail key words (example: “dog walking tips” or “walking your dog” as opposed to “dog” or “dog care”). Maybe you can come up with some designer dog leash that sells like hot cakes and makes you millions!

If you do, let me know and I will feature your success story on my blog.

Best of luck in all of your endeavors.


Give your answer to this question below!

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