Archive for July, 2011

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Q&A: Niche marketing?

Question by Grey Man: Niche marketing?
I’m planning on writing an eBook, and I’ve been doing some keyword research into a specific niche, and I’ve found several keywords with a KEI over 100. But when I type these keywords into Google, I can’t seem to find anyone that is paying for advertisement. Is this normal with a super targeted niche? Or is it just a sign that there is really no market for this niche? A few things I’ve found:

1. There are several thousand people using these keywords.
2. There is quite a bit of free information on the subject, but this is common in most niche markets.
3. There have been several physical books written on the subject.

Anyone think they can give me some advice here?

Best answer:

Answer by stonerosedesigndotcom
>> 1. There are several thousand people using these keywords.

There’s not…if no one is advertising then there’s not.

2. There is quite a bit of free information on the subject, but this is common in most niche markets.

?…why would that be common in niche markets? Wouldn’t the opposite be true?

3. There have been several physical books written on the subject.

What about #4….that you have no evidence that anyone is looking to buy eBooks on your subject. (Because if they were you would simply write an eBook…in 15 years of the internet I’m STILL waiting to hear the story of someone who started with ebooks or an affiliate site and turned it into a business where they didn’t spend 80 hrs. a week to earn between $ 35 and $ 50k.

Why enter a business where millions of new competitors enter every single month?

You speak of niche…well if it’s a good niche then why not just Do that niche instead of writng about it?

Know better? Leave your own answer in the comments!

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The Who – Target

The Who – Target


The Who – Target – T-Shirt
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By Mansur Boyda?, Mensur Boydas,

 

Abstract

Strategic importance plays a big role in the politics of countries. After the September 11 terror attacks in New York, the strategic importance of Turkey is increased.  The importance of Turkey is also known from the geographical location between Europe, the Middle East and Asia.  Turkey is also a modern Muslim country and culturally stands as a bridge between Western and Islamic world.  Turkey is also playing big role in the distribution of energy from Middle East to Europe.  Turkey is playing a very affective role in the region as a leader, mediator and in the betterment of the foreign policies of Islamic and Western world. This report is about the strategic role for Turkey in the new era. In the region Turkey has strong relationships among all neighbors, including Israel, Russia and Arabic nations. Turkey is a member of North Atlantic Treaty Organization (NATO) since 1952 and a strategic partner of United States.  It is possible to consider the strategic importance of Turkey under three subsections: geopolitical dimension, economic dimension and political/cultural dimension.

Geopolitical Dimension

Turkey is in the middle of the four regions which are seen as predicament; Balkans, Caucasus, middle East and Gulf. This position puts Turkey as indispensable for the ones who have   expedience in these regions. Turkey is located on the Anatolian peninsula, has three seas around: Black Sea, Mediterranean Sea and Aegean Sea. According to Aribogan “Anatolia has a central location in the World Island at the meeting point of three continents – Asia, Europe and Africa via the Mediterranean and over centuries was used as an express passage for invaders both going from West to East and from East to West”. Especially, in the period of globalization the endurance of United States as military actions in these regions, and the distance to these regions, establishes the strategic importance of Turkey in the world. In other words, in the light of this battle Turkey has been carrying on the role of a regional power. From the strategic aspect is another power Russia, after the separation of Soviet Union, from the aspect of the arisen independent countries and autonomous governments, the potentialities of Turkey in economical, cultural and political binders. In the case of intelligent usage of these potentialities, these will add to the credibility of Turkey as a regional power.  The political, economical, and military chaos in these four regions is likely to continue in the future. For this reason, the regional power characteristic of Turkey is likely to continue for many years from now. “The region has become a center of energy supplies in the 20th century. Since the regional countries are the biggest energy suppliers of the World, the region continues to play the most important role in the global political economy” (Aribogan, p.17).

 

The Middle Eastern countries consider using Turkey as a significant transit country to the Western world. Turkey is already has role of natural energy bridge between the Middle East and Europe. The Middle East is a major energy producer and if Turkey becomes a major energy transit corridor into the EU, the Union could increase diversification of its energy suppliers and transit countries to a rather significant extent, that there are projects that will enable Turkey to be energy transmitter to Westerns. In terms of energy Turkey is a major geopolitical importance to the Europe Union. Turkey is also important to the producer site as for them Turkey is the safest and easiest way to export route. As for these reasons Turkey is a great importance to Europe Union and to the energy producers, thus in the near future after the projects completed Turkey will be a transit route between East and West.

Economic Dimension

Turkey is a country that is rapid developing, urbanizing, carrying on economical and cultural integration with the world and has a continuously growing 70 million market.  Besides, the developing technology and entrepreneurship opening to the world, not only makes Turkey a market at the same time an economical power that is producing.  The economical relationship between Europe and Turkey is increasing. According to Rehn “Turkey is also becoming more and more important partner for the EU in energy. It can provide new routes for oil and gas imports to the EU from the Caspian region, Central Asia and the Wider Middle East – one day also Iran. It is estimated that in 10 years time, approximately 10–15 per cent of the gas needed in Europe could come through Turkey”.

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Turkey is also having an economical potential from the aspects of the countries and autonomous governments which are separated from Soviet Union.  In addition to these if the Iraqi petrol and the Caucasian petrol marketed over Turkey for a very long time, Turkey will ensure a significant advantage. The economical importance of Turkey with the defragment of the geopolitical importance will gain a lot deeper dimension and meaning.

Political/Cultural Dimension

Upon all these factors, the most important of them is that Turkey being an Islamic country. The most significant cause is that Turkey is the only secular and democratic Islamic country. With this characteristic Turkey, in the light of both transition and developing potential, as an economical, military and political power building on credibility and importance and also more importantly generating a different model for the Islamic world. According to Celik “Writing with specific reference to the BTC, Zeyno Baran describes the geopolitical reasons why Turkey desired the pipeline, noting that, among other things, the pipeline would give Turkey regional leverage and strategic importance internationally”. Generation Turkey of as a secular and democratic model for the Islamic world is not just important for the region but also for the whole world and an important issue for the history of mankind. Actually the establishment of Ataturk, Turkey stood up against the whole world as a question mark: Whether there is a universal and only transition model for the world, that is to say the stages of transition and development of nations equalized from the aspect of economy, would the cultural experiences be the same as well, or, the different cultural, religious and belief nations, would they be developed in different forms? In other words, is it possible to develop by rejecting the way of Western world?

There is an only transverse model in front of us that “Soviet Experience” collapsed, after the disappearance in history, “Islam” as a transverse model became a current issue. However Turkey is the best representative of “Islam Model” and its universal transition and development. With the existence Turkey is proving that secularism and democracy could exist in a Muslim nation and the transitions and developments could be established within the axial of these. From the aspect of political/cultural dimension examinations, when combined with the geopolitical and economical dimensions, it is clear to see that, Turkey is not only a regional power but also  in the world history, from the aspect of purport to war of civilizations transition and development operations too, holding its place in the international arena.

Battle against Terrorism

The September 11 attack put forward the importance of Turkey in the region and Turkey itself had long struggled against terrorism domestically and spreading to Northern Iraq.  Turkey has been fighting against terrorism domestically and internationally since 1970s. The terrorist attacks were encountered from the two sources that are Armenian Secret Army for the Liberation of Armenia (ASALA) which attacked the Turkish Diplomats abroad and the Kurdish issue domestically. The Kurdish threat has become an international concern after two decades and with the seek of cooperation of Turkey from the Western world. Lately, this issue has become an international concern with the entrance of Turkish Soldiers to the Northern Iraq to destroy the main camps of terrorists. Turkey and United States declared that the PKK the Kurdish terror organization as the common enemy. The rising act of the Kurdish rebellions killed many innocent people in the region and the Turkish military played a harsh rule against to stop it. In the combat, there have been many incursions of Turkish Soldiers in the Northern Iraq where the headquarters of the terrorist organization locates.  The relationship with Syria is stressed as the support of Syria to PKK existed. The leader of the terrorist organization was given a sanctuary by the Syrian government and the militants were easily entered the country and supported financially.  This of course composed crisis between Turkey and Syria and during the 1998 Turkey used a compelling diplomacy and realistic threat of force against Syria and its support to PKK, consequently Syria gave up providing shelter to the leader of the terrorist organization. In the meantime Turkey was strengthening military ties with Israel to utilize pressure from the south.  They let Ocalan the leader free and in the later year he was captured in Kenya. Turkey has been dealing with terrorism and political Islam, trying to raise the issue that terrorism and its consequences in the international platforms and establishing the need for international cooperation in struggling against terrorism. Western world was not quite interested in the proposals of Turkey. The Sep 11 attacks have approved that how the Turkish proposals’ importance on this issue. After the latest strives of Turkey the Kurdish terrorism organization is included in the terrorist organization list in Europe. Despite these facts, what the terrorist organization wants from Turkey?

The Kurds who are spread in the area of Turkey, Iran and Iraq are trying to create problems in these countries. What the Kurds really want is to separate the Turkish soil and to form a country which they are willing to call “Kurdistan”. According to Park “In Ankara’s view, the Iraqi Kurdish self-governing arrangements pose a serious challenge to Turkey’s hold over its own, equally sensitive Kurdish provinces”. The Kurds in Iraq somewhat established an autonomic government in the Northern Iraq, this led the Kurds in Turkey to and gave strength on the determination of Kurdistan nation.  Another reason is that the terrorism organization is leaded by the Kurds living in the Turkish soil. After the latest incursion of Turkish soldiers to the Northern Iraq region the terrorist organization have almost defeated and the ways of heroin trafficking are elaborated.

Turkey a model for Islamic World

Another determinative factor of Turkey’s strategic importance is the increasing reference as a model for the Islamic world. America is always declaring the incursion to Afghanistan and Iraq as not a war against Islam rather to terrorism. This policy emerged the inclusion of Muslim countries in the international coalition in using force against Afghanistan. Turkey was chosen as the ally forces in the region as she is a member of NATO. Turkey used all its capabilities for international coalition in allowing the use of its territory and airspace for logistical support and/or its contribution to the peacekeeping force in Afghanistan.  This was more than a military contribution against the terrorism. In spite of Turkey being the only Muslim country with a secular system of governance and a member of NATO, was repetitively expressed not only by Turkish rule makers and also by the international observers and United States bureaucrats. The argument around the world is that Turkey would be a perfect model for the Islamic world. In the context of a model country Turkey as established as a Muslim country that reconciles Islam with liberal democracy.  In his address at the conference, U.S. Deputy Secretary of State Marc Grossman was also underlying that one of the few things that had not altered after September 11 was: “Turkey is once again highlighted as a model for those countries with an Islamic heritage who choose to be -and work to be- modern, secular, democratic, and true to their faith simultaneously. Those of us who have admired Turkey for this vision for years now find we are not so alone in wishing that your great endeavor succeeds”. Turkey struggled a lot to be able to commit the current stage in the world. The problem with the argument that Turkey is a model country for the Islamic world is that whether it is possible to convert a society from outside. It is not easy to influence a country from outside that international actors must have strong linkages that would facilitate them to bring to bear demands on a change in the domestic factors. As an example to this relationship between Turkey and Europe Union, although the existence of strong linkages, the alteration process has not been completed in the way to be a member of Europe Union.  According to Fuller “Turkey’s quest for EU membership has provided the vital incentive to undertake domestic political and economic reforms, and EU membership will probably come, despite much of the pessimism in some quarters of Turkey as well as misgivings within certain circles of the EU itself”. Turkey has aspirations about the European Union and because of that since 2000 there have been many reforms accomplished in human rights and law. Both Turkey and Europe Union need each other in the region as politically and economically. Eventually the membership will be undertaken although there are many concerns about Turkey.

For the world peace Turkey is the key country since 700 years three religions (Christianity, Islam, and Judaism) lived side by side in the territories of Ottoman Empire and today of Turkey.

 

Mensur Boydas

Vahdi Boydas

Mansur Boyda?, Mensur Boydas, personal, world, turkey, istanbul, boydas, mansur boydas, ankara, admin, vahdi, boydas,

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Three Main Types of Marketing

It is basically a process that revolves around buying and selling different types of products in the market. There are three main types of marketing that a person can engage himself in. These three types are the undifferentiated marketing, differentiated marketing and concentrated marketing. Each of these types has their own definitions, advantages and disadvantages that a person or a company should carefully consider before anything else.

From the name itself, the first type which is the undifferentiated marketing is also known to be mass marketing. This simply means that a certain company does not mind the differences of the consumers. It is as if that all consumers are the same with it comes to their likes, dislikes and more. The company goes out in the market bringing only a particular product and a marketing strategy. This is actually a good type of marketing because it is easy to plan and will surely not miss a single consumer. However because this type of marketing is not aiming for a particular consumer, if it will not be successful, then it will definitely be a waste of money, time and effort.

The second type of marketing is the differentiated marketing which is a complete opposite of undifferentiated marketing. This is because this particular marketing approach aims to do business with a certain group of consumers. The products that a company may sell in different market segments can exactly be the same but they way the product is introduced as well as its image can be changed to a totally different one. The main disadvantage of this marketing approach is the cost. Compared to the first type, this is normally more costly and there is also a tendency that the message that the company is trying to spread can miss out some of the consumers. But despite of these disadvantages, this type remains to be very effective considering that is gives emphasis to each market segment.

And the last type of marketing is called concentrated marketing which means that a certain company is trying to address its message to a single small market. The idea of concentrated marketing is basically almost the same as that of differentiated marketing only that the market segment that it focuses on is smaller. This gives small firms or companies that have very limited resources to focus on their marketing but there is a big tendency that some other areas of the market can be disregarded. And because this marketing approach only places an emphasis on a small market segment, it may result to some problems by the time that company decides to expand in the future.

These three main types of marketing can all be very effective provided that they are implemented with the appropriate strategies and techniques. Careful planning before anything else is also necessary to prevent time, money and effort from being wasted.

Mabel Miles likes to share information on venture capital and sample business plan as well as host of additional services.

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The most important aspect in online marketing certainly is the niche research. When you can finally do the appropriate keyword research then the results are awesome. Many people believe that niche research is easy but the truth is far beyond this. Niche research is considered the most difficult part in a successful affiliate marketing campaign. In this article i will explain where to find a niche based upon keyword research.

The first thing you need for a successful Internet marketing campaign is a good audience. Finding a good audience is pretty hard because the Internet is full of advertising and the competition is high. But when we say “audience” what do we mean? We mean a specific crowd of peoples who are interested in finding a product to solve their problems. This is an audience and to be more specific, this is a hungry audience.

So, where can we find this hungry crowd? Well, there is an online open directory project which is called “dmoz”. “Dmoz” has more than 590.000 categories with products and these categories have their sub-categories. That means, the keyword research is already made and is ready for you!

The second place where we can find a big amount of niches is the dummies store! Yes, the dummies store has a massive amount of products. You should trust the dummies store because these guys there, before they release something, they do a market research to find the people needs! That means, each product they release is exclusive and the crowd is hungry for their products.

The next place you need to check is “ezinearticles”. Once you visit the home page of “ezinearticles” you see in front of the article categories. If you click a category a sub-category is shown. These sub-categories are hidden niches! It is possible to click a sub-category and then go and discover article releases to get a concept. To achieve this, you can just click to the best authors and that is it! You have a keyword phrase along with a hidden niche!

The 4th spot to find hidden niches for hungry audiences could be the Amazon store. You can just go to the Amazon store and click the biggest sellers. Once you try this, you will observe what individuals are buying at this moment.

Those places I recently told you are the best out there and you ought to have to use them wisely. If you are unsure what product to advertise in line with the keyword phrase you found to get a specific product, you can just head to Google trends and find out industry trends for any specific product or you need to use Google’s external keyword tool to find the monthly searches.

In this post i described where to find hot niches that convert constantly simple and easy , fast in steps. When you’re conscious where to find a niche, you recognize how things work in online marketing world. Those niches can be extremely profitable if you utilize some time researching them. I am more than happy should you achieve your market research!

If you want to learn how to find a niche more in depth please feel free to visit my website and give a look at my how to find a niche section. You can get a unique content version of this article.

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It’s Your Niche: Discover How To Conquer Your Market

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