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2014 – Zihuatanejo – Its the Beer Out Here
international marketing
Image by Ted’s photos – For Me & You
The Indio beer truck is at Barra de Potosi replenishing the beachside Enramadas in preparation for weekend visitors from the interior.

About Indio:
Indio is a dark beer that has been produced since 1905. Its original name was Cuauhtemoc (after the Aztec Emperor) but customers would ask for the beer “with the Indian” so the brewery changed the name to Indio, and it retains the same image on the label. The brewer asserts that this beer’s popularity is due to it being refreshing in warm weather and warming in cooler climates; ideal, then, for Mexico’s varied climate types.

The majority of beers in Mexico are lagers, pilsners, Vienna-style light and dark beers, as well as Munich dark beers. Local micro breweries produce a small and limited range of ales.

Beers sold in Mexico are either available nationally or regionally. Over 90% of the beers sold in Mexico are produced by the "big two” brewers: Cerveceria Modelo (Grupo Modelo) and Cerveceria Cuauhtémoc-Moctezuma (FEMSA). Between them, they supply over 90% of all beer in Mexico and, in 2003, Mexico overtook the Netherlands as world leader in total beer production, helped by massive growth in exports to the neighboring U.S. beverage markets.

Indio is a product of the Cuauhtemoc Moctezuma group (Cuauhtémoc-Moctezuma Brewery), a major brewery based in Monterrey, Nuevo León, México, founded in 1890. As of 11 January 2011 it is a subsidiary of Heineken International.

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