Archive for March, 2014

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42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World

42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World

42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world’s leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you’ll learn ways to: Craft the right positioning and messaging for your prospective customers. Communicate with your customers in terms that are meaningful to th

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Product Marketing for Technology Companies by Butje, Mark

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Disappearing Product : Marketing and Markets in the Creative Industries, Hard...
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Latest Internet Marketing Blog News

Duncan Heath
Starting out in affiliate marketing, I soon realised the value of SEO in driving traffic and conversions and developed my knowledge in the area to become a Director of Search Strategy. The agency environment and personal projects have since given me …
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Dan Brotzel
In developing a brand voice, many organisations make use of tonal values. This helps you work the different aspects of your brand's promise into your writing. You might want to be seen as experts in your domain, for example, but you also want your …
Read more on Econsultancy (blog)

New York Internet Marketing Company Discusses Three Ways to Manage Your
Yet many small businesses struggle to find the time to invest in these internet marketing tools, according to Market My Market. “Implementing there … Head over to Market My Market's blog to stay informed on all things social media. Share on Twitter …
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Content Marketing Product

Staying at par with the competition is no longer an acceptable notion in the business parlance. These days, you should be able to stay on top of the game; in any way you can and for as long as you can. It is very important to be creative in marketing your products and services in order to keep up with the growing demand for innovative information from consumers.

Buyers nowadays are looking for information on the internet and they tend to get more than just one source. They are becoming more aware of the fact that they have a wide choice in products and services in the market and that they should get all pertinent information before they make a purchase in order to get their money’s worth.

Content Marketing is rather unconventional yet clever way of advertising products and services, in a way that it is disguised as an informative piece of writing.

The first step in Content Marketing is to choose a particular topic that is useful to as many readers as possible. It is important that the topic should come across as informative as well as fresh to the eyes of the prospective or targeted buyers.

The next step is to hire a writer or writers to do the piece. The best choice will be to hire a freelance writer who will surely do the appropriate amount of research and write the piece with as much objectivity as possible. Hiring a freelance writer is also a money saving technique as opposed to retaining a staff to do this one time work.

The key to successful Content Marketing Strategy is that the articles written are backed up by sufficient and reliable data such as statistics, etc. The writer should be able to relate the data to the products and services, and make a great build up that will solicit an inevitable conclusion from the readers: that they need to purchase these products and services.

Nizzura is a full time internet marketer who earns more than 0,000 a year from his online business.

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Marketing Products are Longterm

marketing products
by avlxyz

When selecting promotional goods for advertisements, you will need to keep in mind that this type of advertising lasts a long time. Many corporations use their corporation name or logo on imprinted pieces, and this is probably one of the most common imprints put to use for small business advertising. This is why it is very important to give some thought to exactly what is implemented for the imprint. Items like a ceramic mug, a tee shirt, or even a regular imprinted pen can last longterm, years or more.

If you are providing imprinted advertising products for an event, the imprint may include the event name, a date, your firm name or some other aspect related to that event. Items go home with recipients and are used at home or at work for a long time. Every time someone views that marketing product and your imprint, that same message will be related to the viewer. That is why the exact wording of your imprint message is important. Be sure that the message is one you want seen and remembered long after the event.

When deciding how much to put on your imprint, part of the decision rests with the size of the imprint area, the size of the object, and what is most important to your campaign. Colors are also important, and there are some colors like red or yellow, that are particularly good for visibility. Your marketing products supplier will be able to advise you on color use, font styles and other important advertising tips. Designing your imprint is one of the most important decisions to be made when purchasing marketing gifts. Pens, umbrellas, hats, mugs, bags and other portable gadgets will carry your message far beyond the origination point where they are given out to guests.

Look around your own home or kitchen, and you will begin to understand just how long term promo products can be.

Calendars are good for at least a whole year, mugs can last for decades, and hats are often proudly displayed and worn by loyal customers for years also. Tee shirts, lanyards, badges and pins are often put to use for admission tickets at events. Their use rarely stops when the event is over, and it is not unusual to see these imprinted items worn years afterward.

Marketing products are useful, functional and they provide an incredible vehicle for company advertising, fund raising, team building, reward gifts and tokens of appreciation. They build traffic at events and remain popular for all types of business advertising.

If you are looking to market your business with t shirts, promotional tshirts will give you the results you are looking for. To look for the promotional t shirts that best suits your business and your customers visit

Episode 51: The Product Life Cycle

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Niche is a term that has been used by the majority of the businesses in recent years. Let us discuss its actual meaning.

A niche:

• is not a product of mainstream.

• a product that is not easily available in the regular shops of the society.

• a product that incorporates an important application and interest to a particular segment of the society which creates a desire for purchase for that particular segment only.

• a product that is assured of dependability and forecasted selling power due to its specialist attraction to that segment.

It may appear odd to many people but its reality that when discusses and make strategies to find niche products, they are actually promoting a strategy of “playing safe” or “follow the crowd strategy. For instance, your business decides to aim a promising established product category, but for selling purpose, you choose a specific narrow band of products. In addition, you procure its raw material from the same supplier as your rivals, but you make innovative changes while marketing this product to your niche that earns you success.

The other method of identifying “niche products” is by getting ahead of your competitors by discovering a specific demand that is unique and special in the society and is under-supplied. As soon as the special demand is identified, you can start searching out the supplies that can cater to this demand. The supplies can be searched in ways not followed by the majority.

• Identifying foreign markets or much localized markets that are ignorant of the regular products.

• In-depth internet search to unearth suppliers who possesses promising products but ineffective marketing tools.

• Exploring new products at various trade shows.

• Making close relations with the manufactures to come up with innovative designs, features and functions for the niche products.

Furthermore, it is also observed that the product you are selling may not be a “niche”, but the market spot to which you are promoting.

In other words, you can shift from “niche product” strategy to “customer group niche” strategy that enables you to earn revenue from non-niche products. For instance, markets that are renowned as enthusiasts markets will contain ultra-specialists products, but there is also a high probability to sell generic products to the same segment at a much higher price. To be more specific, people who love fishing will normally buy fishing rods and lines, but they will also be paying attention to non-specialist items that may consist of drinks, flasks, bags, camping chairs, outdoor clothes etc.

In this way, you can save the customer’s time by placing the related products besides the specialist items which has a higher chance of consumers willing to pay higher prices. It will be convenient for the people as it provides the element of “one stop shopping” as exercised in huge supermarkets. Hence, people with the enthusiast mindset, can be easily targeted with the non-specialist items at a slightly higher price and can earn you substantial profits.

Visit Brian Scott’s website, and learn about freelance graphic design and how to launch a successful Graphic Design Career.

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Gorilla Plush

Gorilla plush are an ideal stuffed toy for any lover of wild animals, in particular, primates. They are a lovely version of the real thing and their plush physical qualities have helped contribute to their success. Many gorilla plush on the market today have not been made as fragile and vulnerable stuffed toys, instead, most of them can withstand rough-and-tumble treatment (should it ever come to that).

On the entire planet, it is estimated that there are just 700 mountain gorillas remaining, living in the remotest parts of Africa. Almost half of the population make their homes in central Africa in the forests of the Virunga mountains. The major differences between mountain gorillas and their lowland cousins is that their arms are shorter and they have longer hair which helps their bodies handle the extreme temperatures that can be found at the altitudes they live at. Mountain gorillas are also slightly larger than other gorilla species. Despite their size, mountain gorillas are not ferocious but rather very peaceful creatures, however, they will defend their family groups quite vigorously if and when threatened.

Their families are made up of as many as 30 members which consists of an older male who is usually referred to as a ‘Silverback’ due to the silver colored hair that can be found on his back, other young males, one or more females, and a number of their offspring. The dominant Silverback is responsible for both protecting the family and acting as mediator when family disputes arise. A nice addition to gorilla plush would be to purchase more than one so as to replicate a real gorilla family. It makes for a terrific teaching tool for young children since they can only benefit from learning about the gorillas fascinating family structure. In addition, they will be quite intrigued to learn that young gorillas aged three to six, are much like human children in that they spend their days playing, climbing trees, and chasing one another. You can dream up any number of ways for what your gorilla plush family will look like mother, father, and baby, are just one of many possibilities.

Angeline Hope is a collector of giant plush toy animals. You can view a selection of giant plush toy animals including gorilla plush animals at MyBigPlush.

As creative thinkers we have to think of new and exciting ways to grab people’s attention every day. Here’s a showcase of some amazing examples of Guerilla a…

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Cool Affiliate Marketing Companies images

Some cool affiliate marketing companies images:

Social Media Strategies in Affiliate Marketing
affiliate marketing companies
Image by affiliatesummit
With almost 50% of Internet users now creating and sharing their own content, this new medium is changing how markets operate and how companies communicate with consumers.

affiliate marketing companies
Image by InternetGeekGirl
Awesome technology company PopShops was in the house! Angel and Jessie are great.

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A few years ago, if you wanted to buy a book, you would need to find a bookstore and purchase it. The same goes for buying music CDs and many other items that are now offered in digital format on the Internet. Times have changed however and now people seem to be quite comfortable with purchasing digital products online and downloading them to their computers.

The problem with marketing digital products however is that sometimes it is harder to show the consumer what they are going to get if they purchase the digital product. For example, an E-book needs to be downloaded and a description may or may not be as accurate as it could be. Due to this, people may feel mislead or cheated and want their money back. If they purchased a book in a bookstore, they always have the option of skimming through the whole book but this option is not available when buying digital products online.

So how should one approach marketing digital products on the Internet? Here are a few tips:

By all means, make sure that you are providing a good and accurate description to consumers. The better the description, the less likely of a chance you will end up with an unhappy customer.
If possible, try to give a partial preview of the book, song, piece of software or whatever type of digital product you are marketing. Give enough so that the consumer feels confident with buying, yet you are not giving away too much.
Know the product well so that if a potential customer has questions, you are able to answer them.
Provide a secure check out method for buyers. The worst thing a marketer can do is make their customers feel unprotected when they want to make a purchase.
For songs, E-books and software, provide clear and precise copyright information and instructions.

Marketing digital products online is not hard, but it is a whole different ballpark than marketing products that are shipped to customers or products that are very popular, that has accessible information about it all over the Internet.


I have been working in Internet marketing, search engine optimization and freelance writing for nearly 4 years after leaving a position with a financial institution. I love the freedom it gives me and I get to do something new every day!

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Active Internet Marketing Brings a Unique Presence to National Addiction
Active Internet Marketing, a leader in addiction treatment marketing, will be exhibiting a booth at the Innovations in Recovery conference, which will be held in San Diego, CA, March 31 – April 3, 2014 at the Hotel Del Coronado. Share on Twitter Share …
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Rand Internet Marketing Named a Top Web Design & Development Firm for
Rand Internet Marketing, a Fort Lauderdale-based design, development and marketing firm, was featured as one of the Top 25 Website Design & Development Firms for the third consecutive year by the South Florida Business Journal. Share on Twitter Share …
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