Archive for May 19th, 2014

Fish Finder

A fish finder is for anglers so that they can locate the structure, the depth and FISH under and, with the new technology, all around the boat.Fish finder has two different types who are a color or a monochrome (black and white) fishfinder.


Obviously, the color fish finder is much easier to read. When you look at the screen of the fish finder, it will show 3 colors red, yellow and blue. The blue is the easy one; it is showing the water under the boat. The red on the screen shows the top of the water and anything dense underneath the boat. Sometimes it will show yellow, which means that the object is not as dense as the red. When you look at the screen, you will notice red arches that show up in the blue area. This is showing fish movement. The fishfinder will also show big balls of red, which usually means that there is a bait ball underneath the boat. If you see arches under the red balls it means the fish are pushing the bait towards the water surface.


The color fishfinder is much easier to see during the day than the monochrome fish finder. The color combo models also plot much faster, especially with the broadband technology that exists in the new Lowrance HDS fish finder models. It uses a highly sensitive digital filtering process that enables the user to troll faster and see the fish that are under and around the boat. Also, in shallow water it cuts through the clutter (which usually is either shallow depths or currents) and makes it easier to see the fish at that shallow water depth. This is the usual depth that the average angler fishes.


The black and white (Monochrome) fish finder works just like the color fish finder but is much harder to read for the recreational angler, especially in the daylight.

Like the color fishfinder, it shows the bottom and top of the water underneath the boat. But instead of showing the density of what is underneath the boat, the monochrome fish finder just shows the bait balls and the arches. It only shows them in black, which makes it harder to differentiate between the bottom and what is actually fish. Also, the monochrome fishfinder choices usually come in smaller size screens than that of the color fish finder models.


If you are in the market for a new fishfinder, it is better to spend the extra money and buy a color model. Not only will it save you time and eventually money (gas savings), but it will make it much easier to see the fish that are around your boat. To quote one satisfied fisherman: “not only does it let you see into the water; but through it and the definition is absolutely incredible.”


Former First Mate- Jonathan Poole (Oregon Inlet, NC)
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There has been a recent uptake in the amount of businesses that are now promoting themselves on the Internet. The reason is because there are more users getting online every day throughout the world. There have also been recent statistics published that most people will search for a business in their local area by using the Internet. In fact some experts say today that if you do not have a website that represents your business you could almost be invisible to a wide variety of people.

It is extremely important for a business to have an online presence in today’s markets because not only will they be seen by more potential customers but they can also communicate to them as well. A website is seen as another shop window. Also customers do not mind giving their e-mail address over to receive information on new special offers.

Just a few years ago if a business wanted to improve the amount of customers through their door they could look to employing a conventional marketing company. This business is specialised in boosting the amount of coverage that a particular company has. They would use mediums like newspapers, magazines, billboards, and TV and radio advertising slots.

This type of marketing can still be effective today but is not used on the Internet. A specific company called a digital marketing agency will specialise in a range of services that will be able to promote a business successfully on the Internet.

The reason why a Digital Marketing Agency should be used is because there are more technical skills that are needed rather than advertising ones.

For example increasing a business’s websites position in global search engine rankings or even local ones is something that an advertising team would not be able to specialise in. There are industry specific skills that are needed to promote a website properly on the Internet today.

There are however many different types of advertising mediums that are available on the Internet and again these will need specialist knowledge because it is not about making a catchy campaign but rather ensuring that it is effective and gives good value for money.

A digital marketing agency is the only company that specialises in Internet marketing campaigns. And a conventional marketing company is skilled in producing various marketing campaigns in the media. They are two very different companies and provide completely different services to their clients. If you are a business owner and are looking to promote your company online then you are probably going to see the results by using a digital marketing agency over a normal agency.



Karen Barney wrote this article to inform people about the advantages of internet marketing. She believes that through digital marketing, email marketing, and other internet marketing techniques companies can achieve a great level of success. 

Read more: A Digital Marketing Agency Can Help Move Your Business Online

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