Archive for July, 2015

Some cool website marketing images:

PurAsia fails to cash in on media attention
website marketing
Image by engineroomblog
Food manufacturer PurAsia made the news in the UK when it coined the word ‘gastrosexual’ to refer to men who "use their kitchen prowess to impress friends and prospective partners". However PurAsia didn’t manage to get its website up and running in time… For more, see engineroomblog.blogspot.com/2008/07/word-of-day-gastrosex…

Web Euronews
website marketing
Image by Marcos Castellano
Esta imagen fue publicada en una entrada de www.laignoranciamata.net/.

Logo Euronews
website marketing
Image by Marcos Castellano
Esta imagen fue publicada en una entrada de www.laignoranciamata.net/.

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Latest Top Affiliate Programs auctions

Some recent top affiliate programs auctions on eBay:

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Marketing Management Journal

Marketing Management Journal

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Experience First-Hand How Great Website Marketing Is

Network marketing is an exciting business to start for any energetic, ambitious person. Below you will find the best ways to manage your business successfully.

Affiliate marketing means taking advantage of every possible software advancement that comes up in modern technology. A company that fails to take advantage of the newest technology and trends may not appear competent or credible in the eyes of prospective customers. Show your audience that you are first on the cutting edge of the business, and they will learn to trust you and your products.

Every signature you have on the Internet should have a link of your website’s URL. If you add your link to your forum signature, it will appear at the end of every post you make. It should appear at the bottom of your emails as well. This is an effective way to promote and share your website with every person who runs across you on the Internet; it’s possible that it will help with your page ranking, too. Highlight that link by introducing it with a catchy, related quote.

The key to successful Affiliate marketing is recognizing a need or want and filling it. When you start your business, be aware of the problems you are solving. If you are helping someone out with their issues they will buy a product and tell people about your business.

A great way to make your site user friendly is to include a FAQ section which is frequently asked questions. In many cases, a good FAQ can head off a visitor’s problems before they become too frustrating and keep them satisfied with your website. Customers are much more likely to buy from a business that addresses their informational needs and questions, and not just a product.

Web Design

Take the necessary time to learn about web design. There are plenty of guides online that will teach you almost everything you need to know about HTML and CSS to get your web design training off on the right foot. Spending just a half an hour each day learning about web design can give you enough knowledge within a few weeks to work on your site with confidence.

Use a variety of marketing techniques when you are first beginning to build your business to discover which methods work best for your company. Let your customers know about promotions and special services through phone, fax and/or email. This will allow you to reach customers locally and globally.

Start small when building a site to market a product and gradually grow, adding new features or components slowly. If your site has a million indexed pages, search engines are more likely to pass it by in favor of sites with a few thousand pages.

Create a signature to put at the bottom of each e-mail you send, whether it’s for a personal or business message. This is the calling card for your business on the web, and you should distribute it at every opportunity. When you send emails, the person receiving them can see your position and the business you work for and can actually be a great way to market your business.

Consider using a web host that allows you to save all your emails and helps you organize your customer data. Just make sure the emails are protected! Don’t use free email services that lack functions that you need, such as the ability to store mail indefinitely. Think about making e-mail archive arrangements of your own, this is even more important if you have sensitive communication e-mails with customers or consultants.

If your website looks and works well it will give you a better online experience. Test all website functionality on a regular basis. Customers visiting a physical store will be irritated with breakdowns that slow down their shopping. At an online store, customers will have even less patience and are more likely to abandon their purchases if they encounter bugs.

Design your banners to be subtle and not annoying to visitors to your website. Dress them up to resemble click-able links, leading to more valuable content. Banners are normally avoided, and this type of appearance will prompt customers to click through.

Use phrases like “limited edition” or “special edition” in your online adverting. These phrases make it seem as though the items you are advertising are exclusive and only available for a limited time. These marketing techniques sometimes induce consumers to buy products.

Make use of these suggestions to help your company grow. These tips offer a solid introduction to proven network marketing tactics.

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Green Earth Marketing

Reading the recent Norwich Union study about eco-lies, made me question my own authenticity as a Green Girl Wannabe. Appearances can be deceiving, and a lot of the green credit I have been taking, should really be going to Green Guru. I married Green Guru a little less than two years ago. This life altering event introduced a green consciousness that was not there before. There is a difference between being conscious, and taking action, however. If I am honest with myself, I am still stuck in the role of passive thinker. Green Guru is the one doing ninety nine percent of the environmental work in our house. If it was not for Green Guru, I would still be living in my old house, with poor isolation, and sky rocketing energy bills. I would still be driving my old Subaru. I would still be a dilettante recycler. I would still run laundry loads like you would not believe. I would still go the plastic bag route at Whole Foods. I would shamelessly buy too much food and throw half of it away. I would keep using all my old light bulbs. I would still leave all the appliances plugged in 24/7. This is who I am, still, at the core.

This split between awareness and lack of corresponding actions, has become an obsession of mine. Back in the 80’s, the British introduced the account planning function in advertising, and revolutionized the way ads were conceived. The account planner’s job is to understand the consumer, at a much deeper level than can usually be achieved through traditional market research techniques. Account planning relies on a ladder technique of consumer insights. Part of the problem with the current climate crisis, is there has not been a convincing message to the majority, the people like me, that sells them effectively on a Green Earth proposition. The reason there has not been a convincing message, is the lack of a well conceived communication campaign. If Green Earth was a product, and I was the marketer in charge of selling it, I would have been fired from my job a long time ago. This is where account planning comes into play. There needs to be a better understanding of what makes people tick. Why have not they been buying the Green Earth product? Why are they resorting to their old ways still? What will convince them? These are the questions that need to be asked. These are the questions I ask of myself.

Awareness is not an issue. I am convinced of the problem. I know what to do pretty much. The first thought is, I feel detached. My life is pretty good as it is. If you are asking me to alter my life so drastically, I am not sure I can. One thing I could handle, but not so many, especially when I am not suffering right now. Old ways are working for me. They may not be working for the planet, but they are working for me. I do not have the will power to change on my own. It is too much work, too much effort, and I have enough on my plate already. I could follow regulations. But to initiate changes on my own, especially a whole bunch, that is just too much. I am getting irritated with all the green do gooders out there boasting about their green feats. Good for them. For me, it just makes me feel guilty and incompetent. So much stuff I have to do. I quit. You don’t understand all I have to deal with as it is. Don’t ask me for more. . .

Account Planner might stop me right there. And start making sense of my smorgasbord of thoughts. One insight that comes out, is my cry for help. I want to do good, but I just can’t, and I am asking for another solution. I don’t want to have to do so much work. Making significant lifestyle changes takes energy. This is not unlike people trying to quit smoking, or drinking, or to lose weight. This is why Weight Watchers, and twelve steps program are so popular. What’s called for here is a Green Earth Solution that does not put so much burden on the consumer, and shifts it instead to external structures. Big Brother needs to step in.

Marguerite Manteau-Rao is a blogger, social psychologist, and green girl wannabe. Since April 2007, she has chronicled her daily tribulations as a green girl wannabe in her blog: La Marguerite “My Inconvenient Truth: the Daily Sins of a Green Girl Wannabe” http://lamarguerite.wordpress.com

Find More Green Marketing Articles

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Develop A Bigger Online Brand Through These Web Marketing Ideas!

This article will provide some great tips on the world of Affiliate marketing and how it might be able to help your business. You will find easy tips here that you can use right away.

Make sure that you implement all sorts of different software to make your Internet marketing strategy as successful as possible. Your prospective customers will move on if your company doesn’t stay current with the competition. Show them that you know about new innovations, and you will get respect.

In an effort to encourage ad clicks, use an image to link to the product page you want them to buy from. You can also make use of text that looks just like that of the rest of the article, placing it at each article’s end point. Most people won’t have any suspicion that this is an ad.

A great way to make a sale is to show your customers content that demonstrates your product’s effectiveness, like a video of the product in action. This will give them more information and they will be better able to decide if they should purchase the product. This shows that you are not focused on a sale but want to inform them about your product, and then they can decide to purchase it or not.

Your Website marketing efforts do not only have to be done on the Internet. Invite bloggers to conferences so you can meet them in person. That builds sense of community with your brand and the bloggers, and they will feel motivated to talk about you and your company.

Social Media

Try using social media like Twitter and Facebook in your Online marketing strategy. Social media websites keep you in constant contact with your visitors, providing a fast, easy way to send out updates or promotions. Use caution as to how hard you push your promotions in the comments you leave on the sites. You are better off providing posts that offer valuable information or insights with a marketing message included now and then.

Whenever possible, avoid using AJAX and Flash on your website. Most search engines ignore flash content within your website. If you need to utilize Flash, do not use too much and make sure you put navigation links and keywords on the Flash pages.

Advertise special deals on your check-out page. For example, a customer may want to add just one of three specific products at half-price to show gratitude for their business. This will allow you to move any older inventory, increase profits, while giving the customer a great deal.

A banner including a slogan should be on your site. This can help make your website look official and communicate to the visitor exactly what you are about and what goals you are setting out to achieve. Use this area to highlight what services or products you offer.

It is vital that you track your numbers closely. Be it your sales, traffic, referrals or whatever, make sure you track everything you can. Using good accounting skills to assemble statistics enables you to see your business in full, and identify both what is working and what may need tweaking in your marketing plan.

It is important for Internet promotion purposes that websites are kept somewhat simple, and this is often overlooked by webmasters. Adobe Flash and Microsoft Silverlight are enticing to many site owners and are services offered by web designers. Experts should understand that many visitors do not want to deal with this type of technology. A well designed website that encourages business finds a way to be fully functional, even without the latest shiny and flashy features.

Make sure to implement social media as a part of your Internet marketing strategy. Having a Facebook fan page will give your customers and clients a place to leave feedback that others will be able to see, creating a sort of Internet word of mouth. Also, make sure that you establish a Twitter name to facilitate communication.

To sum it up, you’ve just learned some basics of Website marketing. Hopefully you can put your newfound knowledge to good use. In doing so, you are increasing your chances for success by becoming more knowledgeable about the best ways to market your products and services.

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