Archive for May, 2016

Some cool sports marketing images:

Sinsheim – Technikmuseum Sinsheim – DeLorean DMC-12 02
sports marketing
Image by Daniel Mennerich
The DeLorean DMC-12 (commonly referred to simply as The DeLorean as it was the only model ever produced by the company) is a sports car manufactured by John DeLorean’s DeLorean Motor Company for the American market in 1981–82. Featuring gull-wing doors with a fiberglass "underbody", to which non-structural brushed stainless steel panels are affixed, the car became iconic for its appearance as a modified time machine in the Back to the Future film trilogy.

The first prototype appeared in October 1976, and production officially began in 1981 in Dunmurry, a suburb of south west Belfast, Northern Ireland (with the first DMC-12 rolling off the production line on January 21). During its production, several features of the car were changed, such as the hood style, wheels and interior. Approximately 9,000 DMC-12s were made before production halted in early 1983.

The DMC-12 was the only model produced by the company, which would go into liquidation as the US car market went through its largest slump since the 1930s. In 2007, about 6,500 DeLorean Motor cars were believed to still exist.

British entrepreneur Stephen Wynne based in Texas started a separate company in 1995 using the "DeLorean Motor Company" name and shortly thereafter acquired the trademark on the stylized "DMC" logo as well as the remaining parts inventory of the original DeLorean Motor Company. The company, at its suburban Humble, Texas location, completes newly assembled cars from new old stock (NOS) parts, original equipment manufacturer (OEM) and reproduction parts on a "made to order" basis using existing Vehicle Identification Number (VIN) plates.

With a little help from a friend.
sports marketing
Image by Simon Matzinger
“Transport”, from Latin transporto, from trans- (“across”) + porto (“to carry”). In a country like Nepal with “rocks in the sky”, you will find mountains and passes, valleys and rivers between A and B. Among the poorest of the people, some are specialized in transporting goods between markets in the Himalayan nation.They are called Porters.
The gear is simple but effective. The load goes into a “doko”, an oversized basket. A strap runs underneath the doko and over the crown of the head, which bears most of the weight. It can reach up to 90 percent of their body weight. It is a tough business and money counts especially in these far far away areas.
Today tourists rely heavily on the duties of Porters. Trekking from lodge to lodge or tent to tent is so much easier without all the gear bound onto your back. In “Extreme Sports” like Himalayan mountaineering you will hardly find people who carry all their equipment alone. So if you come back from a Trekking trip in Nepal or elsewhere, and you get asked how one can manage all the hassle and deprivation. Be aware that they are not talking about the porters work. But you will know (and maybe point out), that this great experience only was possible, with a little help from a friend. Thank you!

Infront Sports Marketing
sports marketing
Image by Tilman Haerdle

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It is not enough to come up with small business ideas. You have to come up with small business ideas that are viable. In other words, you need to bring something to the small business community that is workable. In order to understand this, let’s look at two classic examples of business ideas. One was good and one was really off the tracks.

Does anyone remember the Edsel car? This car was hardly a winner. In fact, it was considered one of the biggest “lemons” in car manufacturing history. Even in the planning stages, advisors kept noting that this was not a car that was going to do big business. There were even serious concerns that it would do any business at all. Mainly, the design of the car was loaded with flaws. It was also a large, gas-guzzling car debuting during a weak economy. Even the name given to the car “Edsel” was a loser. Yet, they trudged on in the marketplace and sales of the Edsel were a disaster. It simply was not a viable product. Ultimately, it was a $ 400,000,000 failure.

Now, consider the example of Federal Express which was one of the greatest small business ideas in history. Without a doubt, not only was the concept of Federal Express viable, there was huge demand in the market for such a concept. The United States Post Office did not offer overnight delivery. The concept was considered to absurd and unfeasible. Then, along can Federal Express in 1972. The company not only delivered on its promises of delivering when it “Absolutely, positively has to be there overnight” it did so effectively and inexpensively. Again, this was one of the greatest small business ideas of all time. Granted, it did not stay a small business for long. FedEx quickly grew into a multi-billion dollar company!

What is most striking to note here when comparing these two tales is their stark financial differences. Edsel could not succeed in the marketplace despite being backed by the weight of the multi-billion dollar Ford Motor Company. As previously mentioned, Federal Express derived from the world of small business ideas. It was launched by a small businessman named Fred Smith. Smith did not run Federal Express or any of his small business ideas out of a huge corporate office in 1972. Some may find this surprising, but like other small business ideas Smith originally devised FedEx from his home. So, how could Smith succeed with such limited resources while Ford failed so miserably? How could Smith’s small business ideas trump the government’s ability to deliver mail? Like other good small business ideas, Smith produced a business model that was viable and need based. In other words, his small business ideas made sense. Additionally, there was an actual demand in the market for the small business ideas he was offering. With these two components working in his favor, it should come as no surprise that Smith’s small business ideas were a massive success.

The lesson to learn here is that all small business ideas must be viable for them to work. If not, the small business ideas will not survive in a competitive marketplace. If, however, the small business ideas one comes up with are feasible then the odds of success will increase.

Of course, viability alone will not yield immediate success with any small business ideas. Solid business plans, marketing strategies, capitalization, and time investments all play a vital role in turning those small business ideas into successful, realized businesses. However, all the planning, marketing, money, and labor in the world can not make small business ideas that aren’t viable successful. Keep that fact in mind when you brainstorm your small business ideas!

Samantha Lewers is the founder of Small Business Champions Club , offering money making and success strategies from the world’s most successful people. Visit Small Business Champions Club to claim 5 free gifts valued at 7.

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Nice Affiliate Marketing photos

Some cool affiliate marketing images:

Niche Affiliate Marketing System (NAMS) Workshop 3
affiliate marketing
Image by rogercarr
Photo was captured at the Niche Affiliate Marketing System Workshop held in Atlanta, GA on January 29-February 1, 2010.

To learn more about the next NAMS Workshop, go to

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FeedFront Magazine, Issue #29

A few nice affiliate marketing tips images I found:

FeedFront Magazine, Issue #29
affiliate marketing tips
Image by affiliatesummit
Issue 29 of FeedFront, the affiliate marketing magazine, is available to read online.

This issue of FeedFront Magazine includes Networking Do’s and Don’ts at Affiliate Summit by Missy Ward, Self-Worth > Net Worth by Shawn Collins, Why Travel Is Good For Your Business by Travis Glenn, the Affiliate Summit West 2015 Show Agenda, Facebook advertising, stress management, getting your brand noticed, finding affiliate programs for your audience, tips for effective search campaigns, mobile offer tips, using Pinterest in content marketing, and more.

Read issue 29 of FeedFront Magazine at

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Instagram Marketing For Business: How To Get More Targeted Followers And Build A Brand On Instagram (Social Media, Internet Marketing, Instagram Tips)

Instagram Marketing For Business: How To Get More Targeted Followers And Build A Brand On Instagram (Social Media, Internet Marketing, Instagram Tips)

Discover the secret of successful Instagram profiles and learn how to use clever marketing strategies to make the most of your account

Instagram has established itself as the main social media platform for photo-sharing. What began as a small platform for just a few thousand people, sharing interesting content from their daily lives with each other, has soon developed into a global platform with over 300 million users.

Anyone with an internet presence and the desire t


Find More Internet Marketing Tips Products

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The world is now facing economic crisis, even the richest country are having difficulty adjusting to the odds that are happening now. So, for small businesses to stand against the odds here are some tips that might help you set up and stand out from business competitions.

1. Do something different; try to study your competitors marketing strategies. You would notice that there are similarities on how they market their products, if so, this could be the ideal opportunity to set yourself apart by getting what you know about your competitors and doing something different. If some firms use TV ads or billboards as their medium, try to make a change, you might want to use radio advertising, magazines and online marketing. You would reach out to your potential clients in a whole new different way that isn’t yet reach by your business competitors.

2. Focus on your target market; the more specific you are when it comes to your clients, the better. This will help you determine your target market and will give your customers the chance to recognize your business genre. If you slim down your customer base from general to specific target, you will be able to come up with more accurate marketing campaigns and will inform your specific target that the product was made for them specifically.

3. Maintain an excellent blog. This is one good way in helping you market your product. It will give your clients the opportunity to discover new things around your business. Keep your blogs updated every now and then, with this process you also send signals to search engines that your site contains relevant information. This is an excellent way to keep your clients interested with your product while at the same time improving your search engine ranking.

4. Create something interested on your post online. The experts on the internet marketing have already seen their income increase after developing contents that goes popular. It could be a crazy tag line or jingle on a commercial, an adorable video, or infographics that will then become the talk point of blogs and forums online. The social media networking is one good way to promote your business theme like Tweeter, Facebook and MySpace a medium that shifted the clients view on how you market your product. This is the most effective marketing technique of the modern day.

5. Online marketing reaches clients that are non English speaking; this is one common mistake of some business owners that they don’t offer methods for language differences. It is vital to consider pages on your business site that are written in other languages in order for you to globally reach your potential clients.

Marketing your business depends solely on your hands; there are many different ways to market your product. This would all be possible if you are determined and eager to stand out among the rest of the businesses out there. Be the one and act one to be on the top of the business world.

Don Davis has been doing internet marketing for over five years, get his free report on how to build your own profitable business fast, go now to

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Lisa Maree

Check out these niche marketing images:

Lisa Maree
niche marketing
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week…

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.

Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip…

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they?needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new?Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials .?.?. it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5?per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms?Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira


Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up…

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook


Mercedes-Benz Fashion Week (Australia)

IMG Worldwide

Cruise Bar

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

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small business marketing eBay auctions you should keep an eye on:

Small Business Marketing Strategies All-In-One for Dummies by Consumer...

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Small Business Marketing Kit For Dummies by Schenck, Barbara Findlay
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Burlington Farmer’s Market

A few nice event marketing images I found:

Burlington Farmer’s Market
event marketing
Image by scottmccracken
Photoblog | Twitter | Instagram

Code Red
event marketing
Image by Justin in SD
I went for a walk around Downtown tonight. It was crowded everywhere, I think there’s a convention in town. I saw a few jackets and bags referencing Neurology, so maybe it’s a Neurologists convention.

In any case, I walked through Seaport Village and noticed this strange red glow coming from the side of the Midway. Once I got closer I heard music and saw people on the ship. Somebody from the convention was probably hosting a private event on the Midway. I’ve never been to a party like this, but it seems like a pretty unique and very "San Diego" venue for a hosted networking or marketing event. I’m just not sure why they chose the red lights?

This is a 7 exposure 32-bit HDR. I processed this using the 32-bit Lightroom plug-in, Photoshop and filters from Nik Color Efex.

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Sayesnow | Online Business Strategies

A few how to market a product products I can recommend:

Sayesnow | Online Business Strategies
Our Market Is Offering Various Estranges, Courses, And Tools For Every One Willing To Start His Online Business . We Can Give You A Product To Sell And Teach You How To Sell It We Are The Place Of Ambitious Starters.
Sayesnow | Online Business Strategies

Seriously Stoked – Going Pro With Gopro
This Book Will Teach Both New And Professional Gopro Enthusiasts How To Master Their Camera And Edit Footage Professionally. Promote This Product To Over 10 Million Gopro Owners Worldwide. Huge Market! Let Me Know What I Can Do To Help You Be Successful!!
Seriously Stoked – Going Pro With Gopro

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