Archive for August, 2017

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Home sweet home – ‘slight night lights’ in old Japan – Lake Biwa by Koho Shoda (1871-1946)
how to market your business
Image by antefixus21
www.flickr.com/photos/21728045@N08/28882838014/in/photoli…

Lake Biwa" by Koho Shoda (1871-1946), the date of making of this print could be 1930, the publisher was Nishinomiya Yosaku.

A ferryman poles his passenger beneath the stars on Lake Biwa. The braced pine tree in the foreground is probably meant to be the famed Karasaki Pine Tree that was depicted many times by other Japanese woodblock artists including the great masters Hiroshige and Hasui.

ABOUT THE NIGHT SCENES SERIES
The "Night Scene" series of prints published during the early 1900’s by Hasegawa/Nishinomiya of Tokyo. There are 21 chuban-sized prints included in the series which is indicative of the early transitional style of shin-hanga, the dominant movement in Japanese print making during the first half of the twentieth century. The artists who created designs for the series were: Koho Shoda, Eijiro Kobayashi, Yoshimune Arai, Kiyochika Kobayashi, and Gyosui Suzuki.
The series is comprised of prints showing evening and night views of popular Japanese landscape tableaux often under a full moon. Variant editions employing sepia and brown tones are also known, but the series is printed primarily in blues and blacks with highlights of yellow, red and pink.

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A Visit to "Nishinomiya Woodblock Print Shop" (or "Nishinomiya Hangaten")

(Information from interviews conducted by Andreas Grund; Tokyo, June 2004 and earlier.)

"Valley of the Nightingale," or in Japanese, Uguisudani, that is the name of the nearest train station to the "Nishinomiya Woodblock Print Shop" (or "Nishinomiya Hangaten") in a northern Tokyo suburb. Many of our readers will instantly recognize the name "Nishinomiya" as being the publisher of the quintessential 21 "chuban" format (7 x 10 inch) print series know as "The Night Scenes" (originally published ca1910-20), and the 10 "oban" designs by Ito Yuhan (believed to be designed in the 1930’s), whose "soft print style" evokes the romantic beauty of Japan’s unspoiled past. Sadly, the nightingales in this busy place now are gone for decades. However, you can listen to their songs as a playback from the platform’s speakers, provided, it is not overtoned by the noisy karasu (crows) from nearby Ueno Park.

Uguisudani Station

The Neighbourhood – A View from the Platform

The Nishinomiya estate still exists, and is actually a compound of substantial size, comprised of several buildings, new ones, and older ones. Especially one of the buildings looks completely strange is this neighborhood, it seems like being transferred from old Europe to Tokyo. Although aged now and in a condition which is far from its glorious past, it still shows a certain charm. A metal mailbox just in front confirmed that we reached our destination – Nishinomiya Hangaten, to be translated best as "Nishinomiya Woodblock Print Shop."

The old Victorian Nishinomiya House, left the new house

The Mailbox: upper Nishinomiya Hangaten, lower Nishinomiya Yusaku

Here then, I got the chance to meet on several occasions with Mr. Nishinomiya Yusaku, born 1932 as the son of Nishinomiya Yosaku (1896-1986). He was cheerful and of a pleasant personality, and I hardly could believe his age. Communication with him is easy, he speaks English very well. We always met in the "old house", which the Nishinomiya family acquired around 1920 from the famous Mutsu Minemitsu family. Mr. Minemitsu once was a foreign minister during the Meiji Era (1868-1912 period). This older Victorian-style house was not used for living.

Inside the "old" house

A carved plate

Although used previously as the studio for carving and printing, now this old house is used merely a warehouse, although the remaining woodblocks are kept in a separate storage under temperature and humidity control to keep them in "good shape." In the past years, around this location all kinds of art supplies were available, paper, brushes, and pigments due to being in the vicinity of the many art museums in Ueno. The carved wooden plate shown above right reads "Nihon Mokuhan Kogyo Kyokai,", which means "Member of the Japanese Woodblock Print Industry Assocation."

Nishinomiya Yusaku

Reading a letter from Robert O. Muller

Nishinomiya Yusaku – his firstname is almost identical to his father’s "Yosaku" -and his son Kensaku, born 1977, continue the publishing business on small scale to this day, but complain the lack of good artists and artisans, especially printers, nowadays. He remembers well many old artisans of the print business, for example printer Yokoi, who was Seki’s uncle and lived in nearby Iidabashi. The strongest pillar of the business was always the export of prints to the USA. An insurance document of 1986 (which by chance I happened to see) stated the shipping of 290 prints in one shipment to a dealer in San Francisco in 1986. On one of my visits I was glad to accept as a gift an old Hasegawa catalogue, showing the complete range of books and prints for sale. This catalogue, however, does not include any prints by either Koson or Ito Yuhan. As explained by Mr. Nishinomiya, this catalogue was published around 1930, which explains the above missing artists.

In the mid-thirties Nishinomiya bought ten complete sets of woodblocks of Koson prints from Daihei(?) =Daikokuya(?) and published them pre-War, bearing the seal "Nishinomiya" on one of their margins. Only a very few of these old prints remained still in-stock, all of which were obtained to be made available for the customers of Ukiyoe-Gallery.com.

The "Night Scenes" Series (21 Print Designs)

The wonderfully evocative blue "Night Scenes" are certainly an integral part of the shin-hanga movement and are among the most famous prints published by Nishinomiya. Published since the early 1920’s, in various shades of blue, gray and sepia, the best selling of these designs got reprinted again and again, on average one batch in two years. The "block sets" are still the original blocks, however, it is very likely that some of the worn or damaged blocks got recarved over the time.

According to Yasaku, the last reported reprinting session was done around 1996; these "newer" prints can be easily recognized by the bright paper with wide, straight-cut margins. Nishinomiya confirmed however that he does not intend to reprint again! With no more "later" prints left in stock, these too will soon become rare. For further information, especially the "early years" of Hasegawa / Nishinomiya and about the "Night Scenes," see the relevant articles at our good friend Marc Kahn’s Shotei.com website. Be sure to also visit our just-completed Ukiyoe-Gallery article "The ‘Night Scenes’ by Hasegawa/Nishinomiya Publisher."

The remaining few "Night Scenes" inventory

The early Showa Catalogue, left; and a bi-colored woodblock from an unknown artist, right

Ito Yuhan (1882 to 1951)

Perhaps most surprisingly, I was able to learn that all prints by Ito Yuhan are post-War, made around 1950!! Kuga Denkichi carved these various block-sets, which still exist and were used for occasional reprints until approximately 1990. The then later printer (for later posthumous editions) was a printer named Watanabe (not Eji Watanabe). These posthumous prints are also characterized typically by the use of newer paper and wide, cut margins.

Some Ito Yuhan Prints

Yuhan, I was able to learn, was very demanding as an artist–often he mixed the pigments for the printing process by himself, while supervising the printing personally. The earliest print designs of Yuhan included the incorporation of the typical black "key-block" for the outlines and details, whereas his later prints are known for their "soft, almost pastel-like" appearance, thusly imparting the look of hand-painted watercolor prints. However, interestingly I learned, even for these "soft" prints a "key-block" still existed, as it was essential for the registration and preparation of the many various individual color blocks. It simply was NOT imprinted later during the final printing. To learn more about how a print’s "key-block" is needed to accurately produce the many other blocks required to produce a given print, see our website’s January 2002 article titled ""Hanshita," or Black Ink "Key-block" Outlines."

Early Yuhan print with black "key-block"

Later design, without use of a "key- block"

The seal: Hanken shoyu (upper), Nishinomiya Yosaku

As with the "Night Scene" prints mentioned earlier, we were also able to purchase the remaining stock of Ito Yuhan’s prints for Ukiyoe-Gallery.

Robert O. Muller’s Ties to the Nishinomiya Family

As I was able to learn, Yusaku knew Robert Muller and his wife Inge very well. Bob had visited them three times in Tokyo, the last time, accompanied by his daughter Trudy, in May 1986, after a break of 23 years. Sometimes, Bob stayed overnight at the Nishinomiya family, but not in the old Victorian house. We talked about Bob Muller, his famous collection and the business story of Shima Art Company and the Robert Lee Gallery. Mr. Nishinomiya remembered, that occasionally he was asked to obtain Hasui prints from Doi Publisher for Bob Muller. Yusaku showed me some correspondence between Bob and himself, of which we are glad to display their content here, giving us deep insights of the sensitive and caring character of Robert Muller and his warm relationship with the Nishinomiya family. In return I gave him a set of printed copies from Marc Kahn’s articles at his wonderful Shotei.com website about Robert Muller.

Robert Muller already bought prints before the War from Nishinomiya.

A handwritten letter by Robert Muller

Following immediately below are the transcripts of three letters between Robert Muller and Yusaku Nishinomiya. The handwritten letter above is shown last.

Letters between Robert Muller and the Nishinomiya Family

Mr. Yusaku Nishinomiya, Tokyo February 28, 1986

Dear Nishinomiya-San,

This winter, as all our winters, has been very cold. Every evening I take a hot bath, soaking up the wonderful heat; and then I think back to when I came to Japan twenty-three years ago, in February, and your father invited me to your home, and every evening I took a hot bath to prepare me for the cozy futon. I felt most privileged to be included in the warmth of your family life, and it is one of the happy memories of my life.

And now I am making plans for another visit to Japan, and I look forward to seeing you once more. This time one of my daughters has said she will not be left out. The two of us will be arriving May 17th, staying at the Hilltop Hotel. As usual the stay will be much too short, for we will be also going to Kyoto and further.

How is your family? Growing fast, I am sure. Kensaku must be about ten years old now. Are you still living in Gamo? And your parents? The years go by so fast, and I am afraid to ask.

Last year you wrote explaining about the Hasegawa artists. I understand that these facts of the past are not always easy to find.

All my best to your good wife.

Sincerely

Robert M.

Mr. Robert O. Muller May 7, 1986

Merwin’s Art Shop

New Haven Conn. U.S.A.

Dear Mr. Muller,

I am wondering if this letter reaches you before you leave your place.

At any rate, we look forward seeing you soon, although we have some story which we have to tell you.

Sincerely yours,

Y. Nishinomiya

Via Air Mail

Robert O. Muller

Dear Nishinomiya-San,

It was good to see you and Takeshi one more in your old home and to catch up on family news, even though I was saddened to hear that your father is no longer with us. He was a fine gentleman for whom I had much respect, and he helped me much with my knowledge and collecting of Japanese prints. An he was very patient with my ignorance about many things.

Also I am sorry that Trudy and I have such a busy and short visit, for we would have liked to see your family, Tamiko and the children – giving Kensaku an opportunity to practice his English!

The present high rate of the yen, or rather the collapse of the dollar will have a big influence on the Japanese print market in the U.S.A.

All my best to your good wife, also from Trudy.

Sincerely,

Robert M.

5/21/86

If there is anything I can do for you in America be sure to let me know –

Closing Thoughts….

Yusaku Nishinomiya is for me one of the very few remaining symbols of the shin-hanga movement. Whenever I am able to find the occasion to visit with him, I always feel welcome and apparently Mr. Nishinomiya is also made happy, having found someone he too can talk to passionately about woodblock prints. Definitely I want to visit him again!!

© Andreas Grund and Thomas Crossland, June 2004

Gallery Terms Ordering About Us We Buy Prints Library

KOHO SHODA

Stars Over Lake Biwa

from the series Night Scenes

Date: not dated but thought to be 1910s-20s, published by Nishinomiya with publisher’s seal in the lower left margin
Size: chuban, approx. 7.1" X 10"+ margins as shown
Condition: VG, no flaws, uncirculated print, never framed
Impression: Fine, solid key lines, and tight registration
Color: Fine, saturated color and bleed through to verso
A ferryman poles his passenger beneath the stars on Lake Biwa. The braced pine tree in the foreground is probably meant to be the famed Karasaki Pine Tree that was depicted many times by other Japanese woodblock artists including the great masters Hiroshige and Hasui.
ABOUT THE NIGHT SCENES SERIES
The "Night Scene" series of prints published during the early 1900’s by Hasegawa/Nishinomiya of Tokyo. There are 21 chuban-sized prints included in the series which is indicative of the early transitional style of shin-hanga, the dominant movement in Japanese print making during the first half of the twentieth century. The artists who created designs for the series were: Koho Shoda, Eijiro Kobayashi, Yoshimune Arai, Kiyochika Kobayashi, and Gyosui Suzuki.
The series is comprised of prints showing evening and night views of popular Japanese landscape tableaux often under a full moon. Variant editions employing sepia and brown tones are also known, but the series is printed primarily in blues and blacks with highlights of yellow, red and pink.

A different boat night scene:
www.flickr.com/photos/44852306@N06/10094375824/in/photoli…

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7 Pillars of Digital Marketing for Insurance Agencies: The Blueprint for Promoting Your Agency Online and Dominating Your Market

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Confessions of an Internet Marketer: Lessons I Learned Over 5 Years at Two Top Internet Marketing Agencies

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Nice Mass Market photos

A few nice mass market images I found:

Comic Con 2012
mass market
Image by Justin in SD
Comic Con has started San Diego is filled with it’s largest annual displays of mass marketing. From advertisement wrapped hotels to sci-fi themed restaurants and street side contests.

I walked past one giant stage display on 5th and J last night where 4 people are spending the four day comic-con living in a Dodge car, and at the end of the convention, one of them will win the car they’re living in.

Wat Arun, the temple of dawn, by the Chao Phraya river in Bangkok, Thailand, at night
mass market
Image by UweBKK (? 77 on ?)
The Manohra dinner cruise takes place on a restored ancient rice barge. It starts from the Ananantara resort and takes about two hours cruising up and down the Chao Phraya river passing many of the attractions beside the river most of which are nicely illuminated. The cruise includes set dinner with 6 (Silver set) or 9 (Gold set) different Thai foods that I find taste very delicious. The other available dinner cruise on a historical boat is from Wan Fah, but the taste and quality of their food is not worth mentioning and the price is nearly the same. There are also plenty of other dinner cruises on modern day boats available, but they are more mass market offering buffet, disco and/or karaoke.

The Web Master
mass market
Image by ulisse albiati
www.ulissealbiati.com

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Some cool principles of marketing images:

2017 – Japan – Osaka – Aquarium – 8 of 25
principles of marketing
Image by Ted’s photos – For Me & You
Osaka Cruise Ship Terminal on Tempozan Island is home to Japan’s second largest aquarium, the Osaka Aquarium – Kaiyukan. This would be the aquarium archway entrance route.

Built in 1990, Kaiyukan comprises more than 15 tanks holding some 400 species of marine life.

Its principal theme is based on James Lovelock’s Gaia principle, which states that there exists an interaction between living organisms and its surroundings, that form a complex balancing system that regulates the conditions of life on Earth.

Valley below Topas Ecolodge, Lao Cai Province, Vietnam
principles of marketing
Image by David McKelvey
Topas Ecolodge is the only one of its kind in Vietnam. It has a perfect location – situated atop two cone formed hills, set deep in the spectacular Sapa valley of northern Vietnam.

Topas Ecolodge is based on sustainable principles to ensure that the lodge has a minimum impact on the surrounding environment. We employ local people and use local products and goods, in order to bring economic benefits to the local community as well as we have implemented a wastewater facility to avoid pollution of the local area. www.topasecolodge.com
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
Lào Cai is a province of the mountainous Northwest region of Vietnam bordering the province of Yunnan in China. The province covers an area of 6383.9 square kilometres and as of 2008 it had a population of 602,300 people.

Lào Cai and Sa Pa are two important cities within the province at the border with China; the former is well known as key trading post and the latter is hill station famous for tourism, in the Northwest region of Vietnam. Lào Cai is also the capital of Lào Cai Province and shares border with the city of Hekou, in the Yunnan province of Southwest China. This border town was closed after the 1979 war with China, since reopened in 1993, has become a major tourist centre between Hanoi, Sa Pa and Kunming (China). Sa Pa is notable as a hill resort and market centre for the local ethnic Hmong, including the Red, Black, Green and Flower Hmong.

As the province is mostly mountainous, it experiences a dry cold climate from October to March, while the tropical monsoon is rainy season which lasts from April to September. The annual average temperature is 23 °C . The temperature generally ranges between 18 °C and 28 °C in the mountainous region, with the lowland areas showing a temperature variation of between 20 °C and 22 °C. In Sa Pa town however, the temperature drops to less than 0 °C with snowing conditions. Fog and frost are a common phenomenon in the province. Source: en.wikipedia.org

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Focusing on Internet Marketing Advertising

This article will basically talk about the different things that can benefit from doing an internet marketing advertising strategy since there are still a lot of people who are not yet aware of the different details about this strategy.

First of all, you might be wondering what people will get out of this advertising strategy and who will benefit greatly from it. Basically, those who are running businesses through the internet and the customers looking to buy different products from the internet are the ones that will benefit from having this advertising strategy. This is really helpful most especially if your business is just new and the owner of the site wants to produce more traffic into his/her website. By advertising with a common target and selectively, the website will gain more visitors and hopefully, even the business gains more sales out of all the visitors. The customers will be able to benefit when they find services and products that they are curious of. Of course, when people finds out that the product or service is being sold by a very reliable company, they will come back often to avail more.

If you are wondering how this strategy works, you should know that internet marketing advertising can come in different forms. It is possible for you to display the message you want to send through ads in banner, pay per click strategy and even text ads. Another way by which a business on the internet can spread word about their product or service is by trading URLs with other websites. This works by displaying the URL of other websites while they do the same; this way, the URL of your site will be in circulation more. Even though the methods used to practice this advertising strategy is already clear, how it really works is something that still confuses people. In a nutshell, this strategy works by grouping all the advertising mediums into a single location so that when a visitor sees it, he/she can already go to the different websites. And when your link is included in this group, there is a bigger chance that it shows up when a user uses search engines to find something in particular. To take advantage of this is by making sure that your advertisement is attractive enough to catch the attention of viewers without overdoing it. However, one should still remember that even though a lot of people visit your business website but they do not buy anything for you, it would all be useless. The process of turning a visitor into a buyer is often called ‘conversion;’ to be able to successfully convert your browsers, it is important that you reach the exact audience along with the right product of course.

Having said this, it is now safe to say that internet marketing advertising will only become effective if you really focus your advertisements on one specific audience type. This will surely give your business the benefit of converting more browsers into buyers since you can really understand the things that they need.

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A website and online presence is one aspect of the marketing mix for a business. For the small to medium business, there is no reason for a website to be the sole method of marketing – but by integrating a website into your marketing plan you can drive new leads and generate new business that you wouldn’t ordinarily reach using a single avenue of advertising.

Web Address Inclusion

Your website can act as a point of reference for all of your leads and existing customers. Include your web address in all forms of your offline communication. If you post physical products, ensure that the packing slips and invoices have the URL of your website in a prominent position. Your website itself can be used to answer many questions that customers might have, reducing the time and even resource needed to respond to problems and questions posed by buyers.

Optimizing Landing Pages For On And Offline Leads

With any form of advertising it is vital to optimize your web landing pages. Optimizing a landing page means providing the content that your visitors expect. You should direct visitors to the most appropriate page on your website to answer their questions or to make a sale. If you use direct mail advertising and are promoting a specific product then direct visitors to the purchase page for that product. If you are offering your website as a place to get answers to questions or to resolve issues, direct them to the knowledge base or customer service page.

Using Online Advertising To Advertise Offline Business

While some businesses are run predominantly online, many websites are used to promote a bricks-and-mortar business. Whatever the purpose of your business, a website usually offers some form of advantage. The Internet is a global marketplace and provides a genuinely affordable method to promote even the smallest business. Very few other methods level the playing field so clearly between small businesses and large corporations.

Using Other Forms Of Offline Advertising In Your Advertising Mix

Newspaper and radio advertising provide a very direct form of marketing. Few websites can realistically afford television advertising but flyers, direct mail, and less expensive advertising methods are a genuinely viable alternative. Again, the key to success in using these forms of advertising is integrating them within your online marketing mix. Only through good integration, directing visitors to the most appropriate page, and optimizing that landing page.

Summary

Every business requires a good marketing mix. As well as considering the various forms of online marketing, such as SEO and PPC, the website owner should consider integrating offline advertising into their mix. Direct prospective leads to pre-sell and sales pages to improve conversion rates or, alternatively, direct existing customers to support and technical pages to improve your customer relations and therefore enhance customer retention levels. By getting the balance of offline and online advertising right, your marketing mix will help provide everything you need to gain leads, increase sales, improve customer retention, and rocket your profits.

Omaro Ailoch is a senior software engineer, an internet marketing expert, and the founder of OC IT Services http://www.ocitservices.com/ a highly skilled California based web development, design, and search engine optimization firm. OC IT Services has successfully improved ROI for small to large businesses and corporations through the successful streamlining of core business practices and the implementation of SEO strategies.

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