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Digitage Web 2.0
marketing en internet
Image by ocean.flynn
Logos from Web 2.0 are caught in the web somewhere between NASA photos of deep space, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.

Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.

Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.

NB Digitage updated 2010

Selected webliography

Tim O’Reilly, 2005. "What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Uploaded 09/30/2005. Accessed January 6, 2007.

“Painting by Richard Patterson: Half Minotaur, 2000 (Oil on canvas)” / Timothy Taylor Gallery / Art Basel Hong Kong 2013 / SML.20130523.6D.14113.SQ
marketing en internet
Image by See-ming Lee (SML)
Richard Patterson (born 1963 in Leatherhead, Surrey) is an English artist and one of the Young British Artists (YBAs).

YBA is essentially a collective born out of a group show which successfully got its relevant media attention because of various marketing strategy of getting “important people” to notice them. Before the age of Internet / social media, getting “taste makers” to give a positive review appears to jump start your career quite nicely.

So what is the significance to his green butt of a toy minotaur figure? If you somehow fell in love with the YBAs many years ago then you would love it regardless what is on the paint. For the recently initiated, I do not see much in this judging purely from a singular art work point of view.

It is cute. That’s about it. If you are looking to art as a financial investment though, it is worth a look.

Richard Patterson
‘Half Minotaur’, 2000
Oil on canvas
38 1/8 x 38 1/8 in
97 x 97 cm

# Richard Patterson

# Timothy Taylor Gallery
15 Carlos Place
London W1K 2EX
United Kingdom

# SML Data
+ Date: 2013-05-23T17:40:56+0800
+ Dimensions: 3085 x 3085
+ Exposure: 1/40 sec at f/8.0
+ Focal Length: 36 mm
+ ISO: 640
+ Camera: Canon EOS 6D
+ Lens: Canon EF 17-40 f/4L USM
+ GPS: 22°16’59" N 114°10’22" E
+ Location: ???????? Hong Kong Convention and Exhibition Centre (HKCEC)
+ Workflow: Lightroom 4
+ Serial: SML.20130523.6D.14113.SQ
+ Series: ???? Photojournalism, SML Fine Art, Art Basel Hong Kong 2013

# Media Licensing
Creative Commons (CCBY) See-ming Lee ??? / SML Photography / SML Universe Limited

“Painting by Richard Patterson: Half Minotaur, 2000 (Oil on canvas)” / Timothy Taylor Gallery / Art Basel Hong Kong 2013 / SML.20130523.6D.14113.SQ
/ #Photojournalism #CreativeCommons #CCBY #SMLPhotography #SMLUniverse #SMLFineArt #Crazyisgood #SMLProjects
/ #?? #?? #China #?? #HongKong #?? #?? #photography #Art #FineArt #ArtBasel #ABHK #RichardPatterson #TimothyTaylorGallery #WTF #Toys #bokeh #YBA

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