Archive for October 10th, 2018

Some recent niche markets auctions on eBay:

Mastering Niche Marketing: A Definitive Guide to Profiting from Ideas in a Compe

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Mastering Niche Marketing: A Definitive Guide to Profiting from Ideas in a Co...
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Radios Niche Marketing Revolution FutureSell: By Ashley Herweg, Godfrey Herweg
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Some cool market analysis images:

market analysis
Image by Rodrigo Soldon Souza
Nome científico: Eustoma grandiflorum.
Família: Gentianaceae.
Nomes populares: lisianto, lisianthus, genciana-do-prado.
Etimologia: Lise e Anthos – flor de análise, a destruição – provavelmente associada a alguns dos princípios venenosos existentes em outras espécies da mesma família.
Origem: Estados Unidos.
Características gerais: planta herbácea bienal, de caule ereto, pouco ramificada, de 30 a 60 cm de altura. As flores são em forma de sino, simples ou dobradas e de diversas cores simples ou mistas, que ocorrem na primavera-verão. A folhagem é ereta, pouco ramificada e as folhas são oval-lanceoladas, opostas, de coloração verde acinzentada.
Condições de cultivo: devem ser cultivadas à meia-sombra, em solo fértil e enriquecido com matéria orgânica, com regas regulares. Apesar de serem plantas bienais, devem ser cultivadas como plantas anuais, pois perdem a beleza com o tempo. Exige clima mais ameno para desenvolvimento e tolera bem a geadas.
Propagação: por sementes.
Usos: comercializada como flor envasada ou flor-de-corte. Pode ser cultivada no jardim, em maciços ou bordaduras informais.
Curiosidades: pode apresentar três cores básicas: azul, rosa e branca. Há diferenças de preferência entre os mercados consumidores: o europeu prefere o azul-escuro, enquanto o japonês e o brasileiro preferem o branco com bordas azuis. As cultivares são divididas em flores simples e dobradas, sendo que o mercado europeu e o japonês preferem as flores simples, já o americano e o brasileiro, as flores dobradas. A cultivar Echo é a mais comum no Brasil.


Scientific Name: Eustoma grandiflorum.
Family: Gentianaceae.
Popular names: lisianthus, lisianthus, gentian-the-meadow.
Etymology: Lise and Anthos – flower analysis, destruction – probably associated with some of the poisonous principle existing in other species of the same family.
Source: United States.
General Features: herbaceous biennial, erect stem, slightly branched, 30-60 cm tall. The flowers are bell-shaped, single or double and single or mixed different colors that occur in the spring-summer. The foliage is erect, little branched and the leaves are oval-lanceolate, opposite, gray-green color.
Culture conditions: they must be grown in dappled shade, in fertile soil and enriched with organic matter, with regular watering. Although they are biennial plants, must be cultivated annual plants such as beauty lost with time. Requires milder climate for the development and tolerate frost.
Propagation: by seed.
Uses: marketed as potted flower or flower cut-off. It can be grown in the garden, in solid or informal borders.
Trivia: You can have three basic colors: blue, pink and white. There are differences in preference among consumer markets: the European prefers the dark blue, while the Japanese and Brazilian prefer white with blue edges. Cultivars are divided into single and double flowers, while the European market and the Japanese prefer the simple flowers, as the U.S. and Brazil, the double flowers. The cultivar Echo is the most common in Brazil.

The Unimportance of Self Esteem in Japan
market analysis
Image by timtak
A 2005 international survey of self esteem published in the highest ranking social psychology journal found that Japan had the lowest of all 53 nations surveyed (Schmitt & Allik, 2005). The US had the 5th highest self esteem. US self-esteem is 25% higher than that in Japan. This rises to approximately 60% higher when compared to a North American Caucasian population (Heine, Lehman, Markus, & Kitayama, 1999). Psychologists who believe in the universality of the importance of self-esteem, believe that these results explain various social problems in Japan (??, 2009). Cultural-psychologists, however, argue that Self-esteem does not occupy a central position in the position in the psychology of the Japanese, nor explains Japanese behaviour or psychological processes. Considering these again, in the Japanese case, while Maslow argues that ego needs (and self esteem) are required for self-actualisation, innovation at which Japan ranks in top 15% of countries (The Global Innovation Index 2014.), shows no correlation (r=0.07) with comparison of self-esteem across cultures (Schmitt & Allik, 2005). While in the West birds of a feather flock together and friendships are formed between the like-minded, and notwithstanding the fact that a similar saying exists in Japanese (?????? types call friends?, cross cultural research on the similarity between friends and others finds that while US subjects rate their friends more similar to themselves in their actions and preferences, the Japanese do not (Heine, Foster, & Spina, 2009). Similarly, while Americans identify with their homogeneous groups and denigrate outgroups, Japanese groups are congnised as networks containing mutually cooperating variety and are disinterested in denigrating outgroups (Yuki, 2003). Japanese make fewer risky financial decisions preferring to invest in neighbourhood banks (Hyoudo, 2011), and while the Japanese do gamble the most popular form of Japanese gambling pachinko provides "escape" (Brooks, Ellis, & Lewis, 2008) involving few decision, where gamblers might brandish their self-esteem. Japanese tourist enjoy group tours (Chon & Inagaki, 2000; Dace, 1995; Mak, 2003; Nishiyama, 1996; Pizam & Sussmann, 1995) where there few opportunities use or bolster their self-esteem, and the Japanese tend to travel to luxury destinations (Nishiyama, 1996) where there is little opportunity for downward comparison. Japanese hospitality (Omotenashi) is a psychological service where hosts provide taste, knowledge, and mental relaxation (??, 1991, p35) and Japanese guests often enjoy ‘depending’ (??, 1971, p4) on a sensitive host to make choices for them.

Image based upon table 4 page 631 in
Schmitt, D. P., & Allik, J. (2005). Simultaneous administration of the Rosenberg Self-Esteem Scale in 53 nations: exploring the universal and culture-specific features of global self-esteem. Journal of Personality and Social Psychology, 89(4), 623. Retrieved from

Brooks, G., Ellis, T., & Lewis, C. (2008). Pachinko: A Japanese Addiction? International Gambling Studies, 8(2), 193–205. doi:10.1080/14459790802168958
Chon, K. S., & Inagaki, T. (2000). Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis (1st ed.). Routledge.
Dace, R. (1995). Japanese Tourism: How a Knowledge of Japanese Buyer Behaviour and Culture Can Be of Assistance to British Hoteliers in Seeking to Develop This Valuable Market. Journal of Vacation Marketing, 1(3), 281–288. doi:10.1177/135676679500100308
Diener, E. D., Emmons, R. A., Larsen, R. J., & Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71–75. Retrieved from
Diener, E., & Diener, M. (1995). Cross-cultural correlates of life satisfaction and self-esteem. Journal of Personality and Social Psychology, 68(4), 653–663. doi:10.1037/0022-3514.68.4.653
Heine, S. J., Foster, J.-A. B., & Spina, R. (2009). Do birds of a feather universally flock together? Cultural variation in the similarity-attraction effect. Asian Journal of Social Psychology, 12(4), 247–258. Retrieved from…
Hyoudo, T. (2011). Japanese Economics and Culture: The Japanese Financial System: Financial Asset Holdings in the Private Sector. Yamaguchi University, Faculty of Economics.
Mak, J. (2003). Tourism and the Economy: Understanding the Economics of Tourism. University of Hawaii Press.
Nishiyama, K. (1996). Welcoming the Japanese Visitor: Insights, Tips, Tactics. University of Hawaii Press.
Pizam, A., & Sussmann, S. (1995). Does nationality affect tourist behavior? Annals of Tourism Research, 22(4), 901–917. doi:10.1016/0160-7383(95)00023-5
Schmitt, D. P., & Allik, J. (2005). Simultaneous administration of the Rosenberg Self-Esteem Scale in 53 nations: exploring the universal and culture-specific features of global self-esteem. Journal of Personality and Social Psychology, 89(4), 623. Retrieved from
The Global Innovation Index. (2014). Retrieved 20 September 2014, from…
Wilkinson, R., & Pickett, K. (2011). Greater Equality: The Hidden Key to Better Health and Higher Scores. American Educator, 35(1), 5–9. Retrieved from
Yuki, M. (2003). Intergroup comparison versus intragroup relationships: A cross-cultural examination of social identity theory in North American and East Asian cultural contexts. Social Psychology Quarterly, 166–183. Retrieved from
????. (2009). ??????????????????: ???????????. ???.
????. (1971). ??????? (??.). ???.
????. (1991). ?????????????????????????????????. TBS?????.

Person Using Macbook Pro While Holding White Ceramic Mug Filled With Black Coffee – Credit to
market analysis
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