Niche Marketing Strategy Archives

Atlanta, GA (PRWEB) April 30, 2013

The Rainmaker Group, the leading provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, today announces its client Post Properties, an Atlanta-based real estate investment trust (REIT), led its peer group of 12 public multifamily REITs in year-over-year revenue growth leveraging Rainmaker LRO revenue management. Post achieved a 7 percent lift with the LRO software for 2012 across its stabilized portfolio of more than 22,000 multifamily apartment units while other REITs realized a 5.6 percent increase, positioning Post as the highest performing REIT for the year.

Success for Post came not only from LROs optimized, strategic and mathematically-driven pricing but also from the confidence each leasing professional gains from the systems pricing recommendations. By taking into account ever-changing market conditions, the LRO platform delivers dynamic pricing suggestions, which creates a sense of urgency for on-site teams. As the price changes from day to day, on-site teams garner a valuable selling point especially on new leases. Post is able to confidently provide a price but also inform prospects the price is guaranteed for that day only.

Our confidence in and respect for how LRO works has yielded tremendous success for our teams and for our overall revenue growth, said Laura VanLoh, senior vice president for Post Apartment Management Group. We strongly believe Rainmaker LRO takes the emotional aspect out of pricing and also allows us to create a sense of urgency with not only our current residents on renewals but also on new leases.

Throughout 2012 Posts leadership created a healthy competition among leasing teams to further drive revenue growth. We were very vocal about the peers we wanted to beat. We made every member of our team part of the process and were committed to what needed to happen to get our end result, continued VanLoh. The healthy competition both internally and with our peers garnered a strong sense of accomplishment. That, coupled with Rainmaker LROs dynamic pricing practices and improved market conditions, helped us reach our strongest financial year since 2008.

Posts substantial success is also a testament to the strength of their partnership with Rainmaker LRO in seeking to generate the greatest returns. Post and Rainmaker LRO have a very successful working relationship based on similar company cultures. They understand our customer-centric philosophy and have the strategic vision and technology perspective to help us achieve that, said Janet Ham, vice president of information technology for Post. The Rainmaker team understands how to prioritize customer needs and focus on solutions to ensure their clients utmost success.

Over the course of our seven year partnership, Post has done an outstanding job optimizing pricing strategies to affirm their leadership in the marketplace. They have a keen understanding of how every facet of their business impacts pricing and revenue growth, and we have worked closely with them to meet their overall vision and goals, said Andrew Rains, president of Rainmaker LRO. We are beyond thrilled with the tremendous success Post achieved in 2012. It is also an honor knowing Rainmaker LRO played a significant role to increase revenue for nine of the 13 industry public REITS, and we just signed on a 10th REIT. We look forward to our continued partnership and helping all of our clients reach their peak performance in 2013.

Rainmaker LRO is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive affects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.

About Rainmaker

The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. For two consecutive years, Inc. magazine ranked Rainmaker among Americas top 5,000 fastest-growing, privately held companies. For more information, visit

About Post Properties

Post Properties, Inc., founded more than 40 years ago, is a leading developer and operator of upscale multifamily communities. The Companys mission is delivering superior satisfaction and value to its residents, associates, and investors, with a vision of being the first choice in quality multifamily living. Operating as a real estate investment trust (REIT), the Company focuses on developing and managing Post? branded high density urban and resort-style garden apartments. Post Properties is headquartered in Atlanta, Georgia, and has operations in ten markets across the country.

Post Properties has interests in 22,218 apartment units in 60 communities, including 1,471 apartment units in four communities held in unconsolidated entities and 2,046 apartment units in seven communities currently under development or in lease-up. The Company is also selling luxury for-sale condominium homes in two communities through a taxable REIT subsidiary. For more information, please visit

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4th Annual American Muslim Consumer Conference
Event on 2012-11-17 09:00:00

This year’s conference theme is The New Face of Muslim Consumers, which will analyze and discuss the market as a group of socially conscious, innovative, and engaged consumers. These are second generation Muslims, majority are born in America and they know how to balance their Muslim identity, their cultural identity and at the same time being an American. For them, halal has to be healthy, socially responsible and appealing.

About AMCC:

The American Muslim Consumer Conference (AMCC) provides the only platform for industry professionals to examine this potent market sector, and explore its rich potential. The objective of AMCC is to “Understand and Address the needs of American Muslim Consumers and promote companies/entrepreneurs who are developing products for this market”.

It is clear that this market is growing and maturing. The consumer preferences of the world’s nearly 1.5 billion Muslims are faith-based and the concept of Shariah-compliance as a marketing strategy has started to take root in the global and national marketplaces.

JWT’s 2007 study of ‘one of America’s biggest hidden niche markets’ revealed that the American Muslim consumers represent “a neglected market with huge potential for brands that are willing to connect with them.

The report, based on face-to-face and telephone interviews, uncovered various important points about American Muslims attitudes to brands:

  • 70% felt that brands play an important role in their purchasing decisions, compared to 55% for the average American.
  • 59% say they make a point of knowing which brands are popular, compared to a 42% average55% felt that brands make ‘life more interesting’ compared to a 43% average.
  • 71% said they rarely see anyone of their own faith or ethnicity in advertising73% said they could not think of one mainstream brand that showed a Muslim in its advertising.
  • 77% rated price as important, as against 91% of the general public, making their brand choice less dependent on price/value.


LOCATION: DoubleTree by Hilton Hotel Newark Airport, 128 Frontage Road, Newark, NJ 07114

DOOR PRICE: 0 on the day of the conference.


DoubleTree by Hilton Hotel is conveniently located at the Newark International airport. Free courtesy shuttle service runs from Newark International airport every 20 minutes.

From North

Take Route 1 or 9 South and watch for Airport sign. Take Frontage Road at immediate right. From New Jersey Turnpike South, take Exit 14 to the 2nd right marked Frontage Road. From Garden State Parkway, take Exit 140 to Route 22 East to Route 1 and 9 North.

From West

From I-78, take Exit 58-B Frontage Road Exit. Stay on the frontage road, and the hotel will be on the right.

From South

From Route 1 or 9 North, exit Frontage Road and follow ramp to hotel

By Train

Getting to and from Newark on AirTrain is fast and easy. AirTrain Newark provides easy connections to and from NJ TRANSIT, PATH and Amtrak through one gateway: Newark Liberty International Airport Station. Customers may purchase a ticket to ride on AirTrain from NJ Transit or Amtrak at their train stations, ticket offices or ticketing machines and the AirTrain Newark fee will be included – one ticket does it all.

AirTrain is free for on-airport travel and makes frequent stops around the airport including airline terminals, parking lots, hotel shuttle areas and rental car facilities. Payment is made at Airport Station to enter or exit the system. Take AirTrain to Airport Station to connect to NJ TRANSIT and Amtrak.

If you’re departing from NYC Penn Station or Newark, take NJ TRANSIT or Amtrak to Newark Liberty International Airport Station. It takes about five minutes to get from AirTrain to the train platforms and between seven and 11 minutes to get to your terminal, depending on the terminal. Free shuttle service to the hotel is available from Terminals.

For detail please visit the NJ Transit site: 

at DoubleTree by Hilton Hotel Newark Airport
128 Frontage Road
Newark, United States

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