L2 Clinic: Mobile
Event on 2011-06-24 09:00:00


Every year has been touted the year of mobile.

While the opportunity to leverage mobile as a marketing channel seems boundless, several big strategic and tactical questions remain.

Format & Audience

L2 is assembling thought leaders, academics, and innovators from all parts of the mobile brand ecosystem.

SpeakersFull list of speakers to be announced

ANNE FRISBIE VP & Managing Director, North America, inMobi

Anne joined InMobi in 2008 as Head of North America.Mobile Entertainment Magazine‘s Top 10 Women in Mobile.

Prior to her work in digital media, Anne was an investment analyst at Golman Sachs.

JAKE FURST Business Development Manager, Foursquare

Jake is a Business Development Manager at foursquare, where he helps merchants reach their customers and brands engage with their audiences in innovative ways through the foursquare platform. Prior to joining foursquare, he worked in the advertising industry at Wieden + Kennedy as an Account Manager on the ESPN account. Jake has an MBA from Columbia Business School with a concentration in Media and Entrepreneurship and a BA from Northwestern University in Political Science. In his spare time, you can find Jake skiing or rooting for Boston sports teams.

BRIAN JURUTKA Senior Vice President, Mobile & Telecommunications,comScore, Inc.

As Senior Vice President of Telecommunications Solutions at comScore, Inc.



Maureen leads L2s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.

RACHEL PASQUA VP of Mobile, iCrossing

Rachel Pasqua currently cultivates emerging media for iCrossing, a global digital marketing agency owned by the Hearst Corporation.Marie Claire and Good Housekeeping to name but a few, spanning a wide range of services from mobile app development to near field communications.

Rachel is a frequent speaker on mobile, social and ambient trends at industry events and analysts and the press often quote her insights.Great Finds (http://greatfinds.Mobile Social Ambient.


Scott is the founder of L2, a think tank for digital innovation, and professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing.

In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer.

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