The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition)

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants   Entertainment spending is soaring worldwide, driven by new technologies, new pl

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Marketing Strategy 2.0: Experiential, Direct, Digital, & Social Media Marketing

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Experiential Marketing : A Practical Guide to Interactive Brand Experiences, ...
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Social Media Marketing

Social Media Marketing

Social Media Marketing

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.

**Winner of the TAA 2017 Textbook Excellence Award**

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and

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Influencer: Building Your Personal Brand in the Age of Social Media

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The Art of Social Media: Power Tips for Power Users

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Take your business to new heights with up-to-date social media marketing – Updated for 2017!

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