Niche Marketing Equals Big Success

The word “niche” comes from a French word that means to nest. Niche marketing is targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers. Nearly every business fast food chains, convenience stores, even Wal-Mart was begun to fill perceived voids in the market place. However, niche marketing usually refers to small or moderate size businesses or farms that produce a specialty product or service for a limited segment of the market.

Market niches can be geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people. Sometimes a niche product can be a variation of a common product that is not produced and marketed by the main marketing firms.

Niche markets may be ignored or discounted by large businesses due to what they consider to be small potential; this in turn is part of the process that makes the niche market available to smaller businesses. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales. The term “niche” was first used by ecologists to describe a species’ position and use of resources within its environment. When used in business the term implies a situation or an activity perfectly suited to a person or a given type of personality.

The answer for most agents is a target of 500-1,000 homes. Focusing on a niche market enables you to reach the consumers with the frequency and quality to generate the awareness required to win business. That is the power of focus. Because an agent runs a very small business in comparison to the entire real estate market, it is critical to identify a niche and serve it properly. First, there are plenty of niche markets to choose from. There are literally thousands of underserved niche markets within real estate and more developing every day.

Focusing on a niche market enables you to reach the consumers with the frequency and quality to generate the awareness required to win business. Because an agent runs a very small business in comparison to the entire real estate market, it is critical to identify a niche and serve it properly.

The alternative, attempting to market yourself to an entire geographic region, for example, is the fastest way to waste money in real estate. There are literally thousands of underserved niche markets within real estate and more developing every day. A market is underserved if its needs are not being sufficiently catered to by the currently available service providers.

Another man makes a million dollars a year selling educational material to the carpet cleaning niche market. Yet another sells reports to small businesses to the tune of $ 25,000 a month. Take a look around the Internet niche markets are thriving. Practically every product or service sold on the Internet is part of it’s own unique niche market a specific field or area of interest. Plenty niche marketers do just that. For example, one man makes an easy six figure income from his website teaching self esteem to children through Karate.

Directories are also broken up into categories for you but there are also niche directories that focus even more on a specific niche. You can usually find niche directories by searching Google or any search engine you like for a specific keyword about your business. Some examples include: MySpace, Facebook and You Tube. Many social media sites are already broken up into niche markets.

Once you’ve established where you niche community is you can begin to target their needs. All three of the above alternatives to finding your niche markets have to do with getting involved.

To maintain a profitable volume of sales, niche marketers are reliant on the loyalty of customers. To increase the customer loyalty it is important to focus on the quality of the product or service provided, this will generate customer satisfaction, trust in the product or service, and consequently sales. Type in your niche market term describing your product and you will see how many searches for this term and other related terms were done in the past month.

The number of searches per month will depend on the niche market, but in general look for terms that are not higher than 20,000 a month. As a thumb rule, you should look for terms that have less than 1,000,000 searches per month for Google, 400,000 for Yahoo and 250,000 for MSN. Based on the balance between demand and supply you could reduce the number of terms and narrow down your market niche.

Examples are custom welding and hoof trimming. So, one way to recognize the potential for a niche market is to think about those goods and services you need. Many people have hobbies they enjoy, or develop special skills. Sometimes these hobbies and special skills can evolve into a niche market. It is obvious from the table that niche marketing is everywhere. Sometimes the niche served is so narrow that the product is aimed at one small group within a market.

Creating Niche web sites is currently the hottest topic on the Net today. Affiliate Marketers would do well to pay attention to this trend, this present day success system. This Niche Marketing Information Center, is rich with information and is here for you. Niche Marketing is in, as well as Affiliate Programs for Niche Markets. Internet Marketing is so competitve and saturated with thousands, even hundreds of thousands, all trying to sell information products about how to sell information products and be profitable online. Where does it end?

Research and choose your keywords carefully so you can acquire the best domain name for your site. Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed on the first page of the SERP’s from your chosen keywords.

Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit Toddash.com For Free Information

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I’ll bet that you have been trying to make money online for some time and are still asking yourself “Why am I not making any money?” or “What am I doing wrong?”. I can bet that you are probably trying to sell the latest make money online program or big Internet marketing software that will guarantee you overnight riches with your website. Have you checked your competition? The last time I searched for “Make Money Online” in Google there were over 150,000,000 results! I don’t know about you but if I was going to try to make money online I would not want to compete with 150,000,000 people, especially if I have a small budget. Let’s take a look at the world of niche marketing and how you can profit from it.

What Is A Niche Market?

A niche market is a more focused, targeted part of a big market sector. Usually niche markets provide a service or product that is not provided by the mainstream. These services or products are usually targeted to a smaller group of people. An example of a mainstream big market online would be “Dog Training”. If you took this sector you can break this big niche down into smaller niches like a specific company that deals with certain types of behavioral problems in dogs or even go further by picking a specific dog breed and finding breed specific training books, videos or programs.

When you market these products to these niche markets you are also at the same time eliminating lots of competition. It is not uncommon to do a search for a niche service or product on Google and find 50,000 competing pages which is a goldmine for marketers. Sometimes you can find something that has very little competition and gets over 1000 searches a month online.

How Can I Make Money In Niche Marketing?

Making money in niche marketing is really no different than making money with regular mass marketing. The only difference is that you need to know how to spot profitable niches that have little or no competition. This can be easily dome with the use of free keyword research tools and search engine data.

Their are lots of online stores and affiliate programs that have niche products in their catalogs for you to make money with. All it takes is for you to identify this niche market or product and join the affiliate program of the store that has it. Some products even have their own affiliate programs which is even better.

Once you identify the niche, you can easily build a website or blog that revolves around that one product and nothing else. Doing this can almost guarantee you high search engines rankings and lots of traffic for your niche website. The best part about this traffic is that it will be highly targeted and your conversion rates will be much higher than with a bigger niche with lots of competition.

Niche marketing does not make as much money as bigger markets but if you build an empire of niche websites you can make just as much money if not more than the big boys. I suggest you give niche marketing a try if you have tried unsuccessfully to make money online with affiliate programs. It much easier to make money and you will see results a lot sooner with a niche website.

Daniel discovered the profitable world of niche marketing when he read Niche Marketing On Crack. You can learn more about niche marketing and get free home business tips on his website Internet Business Ideas .

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Terry Dean at Niche Affiliate Marketing System (NAMS) Workshop 6
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This photo was captured at the 6th Niche Affiliate Marketing System (NAMS) Workshop. The event took place on August 19-21, 2011 in Atlanta, GA.

Go to www.namsexperience.com to learn more about the workshop.

Best shot of Booloominbah erected 1888 in Armidale. Now the University of New England.
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The University of New England was the first Australian university established outside of a capital city. It started life as the New England University College in 1938 as a college of the University of Sydney. Several local people worked hard for the College to become an independent university and they were successful in 1954. In 1989 it subsumed the Armidale College of Advanced Education (previously the Armidale Teachers’ College.) The main campus is 5 kms from the city centre with central administration in Booloominbah House. From its inception it has always catered for distance education students and those wanting to study agriculture. It is the largest distance education university in Australia with around 15,000 external students. It has faculties of law, education, arts, science, medicine, the environment etc. It has wide research foci but it cooperates with the CSIRO on agriculture and science research and it is well known for its agricultural business research and farm animal genetics research. It has around 700 research students enrolled for a PhD at any one time. The Vice Chancellors have included some well known Australians including former Governor General Sir Zelman Cowen. The well known graduates include: Dean Brown (Premier of SA); Bernie Fraser (former Governor Reserve Bank); Barnaby Joyce (Australian Senator); Tony Windsor (current Independent in Parliament). The UNE also has a well developed residential college network with the most famous being Drummond and Smith as around half of it students reside on campus. Drummond was the NSW Education Minister who established the Armidale Teachers College. This College used Smith House on Central Park for many years. It has about 200 residents. The college began in Girrahween House in 1928 for students attending the Armidale Teachers College. When the University merged with the Teachers College, Drummond and Smith Residential Colleges went to the University. The college crest is depicted above the door of Girrahween House which was built in 1889. The University has several other campuses in Armidale the main one being Newling campus, now the Conservatorium of Music. It was the former Armidale Teachers College. UNE has a mosque on campus.

The Dixson Library.
The heart of any university is its library. It is near Booloominbah and the Museum of Antiquities. In 1938 the university library was a room in Booloominbah. Then Sir William Dixson donated a large grant for a purpose built library in 1961. Dixson’s wealth was based on the tobacco industry and his family operations included Adelaide in the 19th century. William’s father was a devout Baptist and donated to many organisations including Sydney Medical Mission, Ryde Home for Incurables, the YMCA, the University of Sydney, the Baptist Church etc. William Dixson (1870-1952) was a collector of Australiana and rare books. He donated many rare manuscripts and books to the Mitchell Library in the 1920s, then he decided to found the UNE library.

Booloominbah.
As visitors we can enter the house and have lunch there. The Brasserie opens at noon. There is also a court yard café and bar. This will provide an opportunity to explore some areas of the house and view the wonderful stained glass windows. Remember the house is noted for its wooden panelling, windows, fine joinery etc.

The Museum of Antiquities.
This is a rare regional antiquities museum for Australia. Its collections began in 1959 when the university established its Department of Classics. It has antiquities from the Middle East, the Mediterranean, South East Asia, and the Pacific. Entry is free.

Trevenna House.
Trevenna is the residence of the Vice Chancellor and it was designed by John Horbury Hunt in the Canadian style. It was built in 1892 (Hunt died 1903) as another house besides Booloominbah for members of the White family. Mrs Eliza Jane White occupied Trevenna. The three storey house of mixed materials, wood and plaster was gifted to the University of New England by Mrs. Florence Wilson in 1960. Since then it has been the Vice Chancellor’s home. There is no public access to the house or the gardens. It is not visible from the road. The gardens include sweeping lawns, dry stone walls, herb gardens, hedges, ponds and English trees such as Horse Chesnuts, London Planes etc. Trevenna’s gardens were featured in a Woman’s Weekly special in 1971.

Schools.
The first Anglican school opened in Armidale in 1847 with the first Catholic school following in 1856. A public school opened in 1861 and survived with various name changes until it became Armidale City Public School. In the 1850s, 1860s and 1870s state aid to church schools prompted more schools to start up in Armidale but few survived. The new Education Act of 1880 which removed any state aid led to the demise of many church schools and the rise of the state public school system in NSW. But Armidale has always been an education centre providing schools, and often boarding facilities for country children. The main private and state secondary schools in Armidale are:
•St. Ursuline College for girls, 1882 and De La Salle Catholic College for boys which was founded in 1906. The two amalgamated in 1975 to form O’Connor Catholic High School. It is no longer a boarding school. It has an enrolment of around 450 students.
•The Armidale School – TAS. TAS was founded in 1891 as the New England Proprietary School with it opening for enrolments in 1894.The local Anglican Bishop, Tyrrell had promoted the idea of an Anglican boys school for the sons of the New England gentry. The school adopted the name TAS in 1896. It has extensive grounds (44 acres), excellent facilities and several historic buildings including the chapel. For many years it was run by the Diocese of Armidale but it is now a company limited by guarantee. The Armidale School has approximately 620 students, including 200 boys boarding there. Well known architect John Sulman designed the original boarding house. Influenced by William Morris he used Armidale blue bricks and Flemish bond brick work. The chapel as designed by Cyril Blacket who also designed the Gothic University of Sydney. The TAS Gothic style Chapel opened in 1902 also using Armidale blue bricks in the Flemish bond pattern.
•Presbyterian Ladies College Armidale, is an independent Presbyterian girls boarding school which was founded in 1887.New England always had a large Scottish and Presbyterian population. It is affiliated with PLC in Sydney. In the early years it was run by several principal owners and it started out as New England Ladies College. It began in Smith House near Central Park in 1887. It was next known as Hilton College before being purchased by the Presbyterian Church in 1938. It moved to a new 70 acre site on the edge of Armidale in 1945. It has an enrolment of 400 girls with almost 100 boarders. Due to financial difficulties it was merged with PLC Sydney in 2005 and the one principal now runs both schools.
•NEGS, New England Girls School. This is an independent Anglican girls’ boarding school which was established in 1895 at almost the same time as the TAS school for boys. In 1907 NEGS was purchased by the Diocese of Armidale and run as a church school. It has always had an excellent academic reputation. It has an enrolment of around 310 students with almost half or 150 being boarders. In 2006 due to financial difficulties a merger with PLC was considered. Old scholars and parents raised millions to keep the school Anglican and independent. Australia’s well known poet Judith Wright attended NEGS.
•Armidale High School. This state high school as established in 1920. It has over 650 students.
•Duval High School. This state high school was established in 1974. It was named after one of the assigned convict stockmen who worked on William and Henry Dumaresq’s Saumarez and Tilbuster stations in the 1830s. It has an enrolment of around 800 students.

The Development of Armidale. What is so special about Armidale? Well it is a cathedral city with both Anglican and Catholic cathedrals; it is a wealthy city with a prosperous hinterland and many mansions; it is Australia’s highest city with a bracing English style climate; it is an education city with a university and several prestigious boarding schools; it was one of a number of sites considered for the Australian capital city site after Federation; it has been one of the centres wanting to secede from the rest of NSW; and it has an interesting history with a squatting phase, mining phase, agricultural phase etc. It is also a regional capital and has always been considered the “capital” of the New England region – a distinctive Australian region defined by rainfall, altitude, etc. And it has always been on the main inland route between Sydney and Brisbane but that is no longer of importance in this aviation transport era.

The origins of Armidale district go back to Henry Dumaresq when he squatted on land here and took out leaseholds on Saumarez and Tilbuster stations in 1834. He and other squatters soon displaced the local aboriginal people after a period of considerable violence. The turning point in terms of the city came in 1839 when George Macdonald was appointed Commissioner for Crown Lands for the New England District. He arrived with a small police force and he set about building a house and office headquarters. The site he chose is now Macdonald Park. NSW land regulations allowed the government to set aside reserves for future towns or to resume leasehold land for the creation of towns. Macdonald immediately surveyed the local landowners of which there were 37 in New England, giving it a population of 422 people. But this was the convict era of NSW and half of the population were assigned convicts. They provided the brawn to develop the stations, build the shepherd’s huts, dig the wells and dams, and fell the timber and clear the land. Of the original 422 people in New England only 10 were females, probably wives of shepherds or convict women who were cooks etc. Most stations had between 8 and 12 assigned convicts. Saumarez for example, had 11 convicts and 8 free male workers in 1839. In 1841 convicts still accounted for 42% of the population of New England and as they completed their seven year terms, many stayed on to become the founders of towns like Armidale. Transportation of convicts to NSW ceased around 1843 and so convict assignees gradually declined in the region, but ex-convicts remained.

Macdonald named the town site Armidale after the Armadale estate on the Isle of Skye. Macdonald had barracks built for the police men, stables, a store shed, his own house and he enclosed some paddocks for the growing of wheat and vegetables. His first years were often taken up with writing reports about Aboriginal massacres and deaths including the Bluff Rock Massacre on the Everett brothers’ run at Ollera near Guyra. Macdonald seldom investigated reports of Aboriginal deaths closely. He was a pompous little man, just 4 feet 10 inches tall with a deformed hunched back. But he was meticulous in most matters. In 1841 he was jilted just before his proposed wedding to a local woman. He remained in Armidale until 1848 overseeing the early development of the town.

By 1843 a small town had emerged with a Post Office and a Court House, blacksmith, wheelwright, hotel, general store etc. The town provided government and commercial services to the surrounding pastoral estates. But the town reserve included other lands that were sold or leased to farmers- agriculturists who grew wheat. By 1851 Armidale had two flour mills. The long transport route to Newcastle and on to Sydney meant all wheat had to be converted to flour before it was transported to the markets. The old dray route down to the coast was also used for the transport of the region’s major product- wool. The official town was surveyed and the streets laid out in 1849. Many of the early pastoralists were commemorated in street names – Beardy, Dumaresq, Dangar, Marsh, Faulkner and Rusden to name a few.

In 1851 Armidale also had local industries for the regional population- two breweries, general stores, chemist, butcher etc. In the early 1850s the churches began to erect their first buildings and the town became “civilised” with more and more women living there. Then gold discoveries near Uralla and towards the eastern escarpment boosted the town’s population and services. A newspaper was founded, a hospital was built and the population reached 858 in 1856. A gaol was built on South Hill in 1863, the town became a municipality in 1864, and the Robertson’s Land Acts (1861) were introduced throughout NSW to break up the big pastoral estates for ‘selectors” or small scale farmers on 320 acre blocks. This boosted the total population of the Armidale region but as noted elsewhere the pastoralists also used this era to buy up large lots of land freehold for themselves by the process of “dummying”- using relatives and employees to buy small parcels of land which they sold on to the large land owners. But the early years of growing wheat around Armidale collapsed in the 1870s as the wheat lands of South Australia opened up and cheap SA imports destroyed the New England wheat industry. Other forms of agriculture were then taken up in New England.

Another key factor in the growth of Armidale in the late 1870s and into the 1890s was its English style climate. In 1885 Armidale was proclaimed a city. It had a population of 3,000 residents – a remarkable achievement for a locale so far from the coast. This was of course boosted further with the arrival of the railway in Armidale in 1883. The line soon reached the Queensland border with a connection on to Brisbane. But the railway was not all good news as the city of Armidale could then receive beer and other supplies on the railway from Newcastle or Sydney and some local industries closed down with the arrival of the railway. By the 1880s the boom years were apparent as large mansions and prominent commercial buildings were erected in the growing city.

The fact that Armidale is equidistant from Sydney and Brisbane was one of the factors considered in its application to become the new Federal capital. The fact that Armidale had nearby reservoirs and a large water supply big enough for a large capital city was also an important consideration. The new Federal government was considering the site of the capital city after a long drought so access to water supplies was a major concern. As we known the site of Canberra near Yass was finally selected despite its lesser supply of water but it was closer to Sydney.

Regional Art gallery and Aboriginal Art Centre.
This gallery is one of the regional galleries funded by the NSW government. It is especially noted for its outstanding collection of Australia Art which was donated to the gallery by Howard Hinton (1867-1948.) Hinton was a company director and art collector. Despite poor eyesight he travelled the world looking at galleries and he befriended several artists. In Sydney he met and lived with noted Australian painter such as Tom Roberts, Arthur Stretton and Julian Ashton. He made his first donation of art to the National Gallery of NSW in 1914. Over the years he gave 122 paintings to that gallery. He was a trustee of the National Gallery of NSW from 1919-1948. He was knighted in 1935 for his services to art. In 1928 when the National Gallery of NSW refused some of his donations he decided to endow the relatively new Teachers’ College at Armidale with a collection of art. The Director of Education who was in charge of the College concurred with the idea and the first paintings were received in Armidale in 1929. He later gave over 1,000 paintings to the Teachers’ College and over 700 art books for its library. His collection illustrated the development of Australian art in particular from the 1880s through to the 1940s. The artist Norman Lindsey described the collection as the only complete collection of Australian art. A portrait of Howard Hinton is held by the former Armidale College of Advanced Education which is now part of the University of New England. The art collection has been transferred on to the Armidale Regional Art Gallery. The Hinton Collection is partially on display always. The Persian Love Cake in the Art Gallery café is to die for!

Teachers College and the Education Museum.
In the 19th century most school teachers were untrained but a few were trained in Fort Street Normal School in Sydney from 1848. The first teachers college was not established until 1912 in some temporary buildings. The college opened in new premises in 1920 which were not completed until 1924. But Armidale got the second teachers college in NSW in 1928 with its first proper building being constructed in 1930 at the height of the Great Depression. Why was this so? The answer is political. New England was in the midst of a secession movement in the late 1920s and New England was the home to several Country Party politicians with great influence. The Country Party came to power in NSW in 1927 and the new Minister for Education, David Drummond was the local member for New England. Drummond favoured a second teachers college because the staff at Sydney Teachers College had complained that country students coming to Sydney to be trained were being seduced by the ways of the sinful city and they seldom wanted rural school postings after a stint in Sydney! A Teachers College in Armidale would stop the debauchery! Although Armidale Teachers’ College was the first, the government made plans for additional teachers colleges in Bathurst and Wagga Wagga which eventually were established. The 1863 gaol in Armidale was closed in 1920 and was demolished to make way for the new teachers college building. As one commentator said at the time “a new Parthenon on the hill was to replace the penitentiary on the hill”!

The government appointed Cecil Bede Newling (1883-1975) as the principal of the new college. Today the old Teachers College building is named the Newling building. Newling had gone out as a probationary teacher in 1899 before attending courses at Fort Street Normal School from 1904. He later described his teacher training as dull. He was first appointed head teacher at Cootamundra in 1923, and then inspector at Broken Hill in 1925. He had a rapid rise in the Education Department. By 1925 he had also been awarded a BA and a MA from the University of Sydney. As first principal of the Armidale Teachers College he influenced everything. He had a forceful personality and took interest in all aspects of the College from the grounds and gardens to the curriculum and to the health of the students. During World War Two he became secret custodian of priceless art and written materials from the Mitchell Library and the National Gallery of NSW. He retired in 1947 with his “college on the hill” well established and valued. It is open weekday afternoons from 2 to 4 pm to members of the public.

Central Park Historical Walk and Nearby Structures.
The buildings of significance around Central Park are the old Wesley Methodist Hall and the now Uniting Church- just off the Park in Rusden Street; St. Paul’s Presbyterian Church and Hall; St. Peter’s Anglican Cathedral, Deanery and Parish Hall; and St. Mary’s Catholic Cathedral. Nearby along Faulkner Street is the Town Hall( just off Faulkner), the Post Office, the Court House, and the entrance to the Mall.
•Masonic Building. The Lodge here in Armidale purchased this land in 1860 and had a lodge built by a local builder Frederick Nott. A new severe classical style Lodge was erected in 1924 to replace the earlier one.
•Lindsay House is at 128 Faulkner Street and it dates from the mid 1920s. It is a mock Tudor house with exposed beams and woodwork on the exterior and stucco areas. This “English” style of house was popular in New England at this time. It is a typical “gentleman’s “house and it was built for a local doctor. In 1972 the former Armidale College of Advanced Education purchased the house for staff accommodation and they renamed it Lindsay House. Today it is a luxury bed & breakfast establishment.
•Southall is a fine 1888 residence at 88 Barney Street oppopsite Central Park. At one stage it was called Girrawheen Boarding House as it provided accommodation for the girls enrolled at New England Ladies College. This house was purchased in 1928 by the Armidale Teachers’ College for accommodation for female teaching students. It was linked to Smith House, next door, in 1960 and then became a university residential college but it is now a backpackers complex. Apart from wrought iron lace work it features two toned brick work on the quoins and the bricks are done in Flemish bond pattern.
•Catholic Cathedral and Convent. See next page.
•Anglican Cathedral and Deanery. See next page.
•St. Paul’s Presbyterian Church. The foundation stone dates the building to 1881. Its Gothic style, tall steeple, wrought iron decorations and lancet windows add considerably to the appearance of Central Park. The white painted masonry quoins, window surrounds etc contrast sharply with the dark coloured bricks.
•Old Wesley Methodist Hall and Church. The Old Wesley Church was erected in 1864 and is one of the oldest still standing churches of Armidale. It was replaced by a new Methodist Church in 1893 and it then became the church hall. The Old Wesley Church also has Red Cedar joinery inside.
•The Folk Museum. This is housed in the old School of Arts and Mechanics Institute building of 1863. Such places were crucial education centres in the 19th century. It was used as the town library for many years and is now a museum.
•Armidale Town Hall. This impressive structure was completed in 1883 just before Armidale became a city in 1885. It has many decorative features including pilasters (flat columns), scroll work, a central triangular pediment above the main entrance, a niche like entrance with a curved upper balcony and balustrade. In 1990 the City decorated the interior in Art Deco style!
•The Armidale Post Office. The first PO was established in 1843. This building was constructed in 1880. The beautiful arched veranda and upper balcony were added in 1897. It is still the city Post Office.
•Lands Board building now the Lands Office. This elegant building with its filigree lace work on the upper balcony and the lower veranda originally had a slate roof and slate chimney pots. The symmetry of this building is superb. It was designed by the same architect who did the government Post Office next door and the style would date it to the same period -1880.
•Opposite are the architectural plans for the amazing Imperial Hotel. It was built in 1890 William Miller who was of the original discoverer of gold at Hillgrove. He made his fortune on the gold fields and then erected the finest hotel in Armidale. It is noted for its proportions, classical style, ornate parapets along the roof line and filigree caste iron. The urns atop the “floating” triangular pediments are wonderful. It demonstrates how important the travelling public were to early hoteliers like William Miller. Miller began life as a poor farmer at Saumarez Ponds. It is run down today.
•On the opposite corner is the current Westpac Bank. It was formerly the Bank of NSW and it was put up in 1938 in classical style. The 1817 on the parapet refers to the founding of the Bank of NSW by Mary Reibey, a former convict, depicted on our note. Along from this is the marvellous AMP building with its statute on top.
•Armidale Court House in the Mall. This imposing building with a classical Greek façade with columns, and wrought iron gates was built in 1859. It was extensively altered in 1870 when the two side wings were attached. The clock tower was added in 1878. Inside the joinery is all Australian Red Cedar. Note the cobblestoned courtyard. At the rear of the Court House is the original Sheriff’s Cottage (1870) which was originally a “lock up “for prisoners!
•Hanna’s Arcade in Barney Street. See the leadlight mural, wooden arcade, and fine department store.

Catholic Cathedral and building.
The first Catholic priest to arrive in Armidale came in 1853. He took services in a small wooden Catholic Church that had opened in 1848. The priest then built a parsonage which became part of De La Salle College, now O’Connor High School. It has since been demolished. In 1862 the Catholic Diocese of Armidale was established but it was 1869 before the first bishop, Bishop O’Mahony, settled in Armidale. He was consecrated as bishop in 1871 at the same time as the commissioning of the cathedral. It was dedicated in 1872 but replaced by the current cathedral in 1912. When Bishop O’Mahony left he was replaced by Bishop Torreggiani who was replaced by Bishop O’Connor in 1904.

The new cathedral of St. Mary and St. Joseph was built in Pyrmont stone from Sydney and Armidale polychrome (or multi- coloured) bricks. Such brick work was popular in the 1880s but out of fashion by 1912. Brown, cream and red bricks were used for the cathedral to highlight its architectural features. It is a much larger structure than the Anglican cathedral and dominates the townscape around Central Park. The brickwork was used for quoins, cross banding and other feature work. It was designed in Gothic style by Sherrin and Hennessy in Sydney and constructed by a local builder Frederick Nott. It has a turreted tower with a needle spire on top with louvre windows. It has the original slate roof and fine marble work inside and outside in the form of fine marble statues. The interior is also noted for its fine hammer beam ceiling. The pipe organ was made in 1900 in England and rebuilt here in 1912. Like the Anglicans, the Catholics divided the New England diocese in 1887 when the Diocese of Grafton was established.

Near the cathedral but further along Barney Street is the Merici House which was built as a Catholic School and convent very early in 1882. Angela Merici was the founder of the Ursuline Order of Nuns who began teaching at that school in 1883. The Ursulines arrived from London in 1882 to do missionary work in Armidale. Their order was established in Italy in 1534. The Ursulines in Armidale established their mother house here and sent nuns out to many other communities across NSW and Qld from Armidale. But in Armidale they set up St. Ursulines College from their small origins in Merici House near the Catholic Cathedral. It was erected as a fine two storey house for a local businessman in 1877. He sold it to the Ursuline Order in 1882. St. Ursuline College operated from 1882 until it merged with the Catholic boys’ school, La Salle College (established 1906 by Bishop O’Connor) in 1975. The amalgamated school was renamed O’Connor High School after Bishop O’Connor. O’Connor High School operates on a different site in the city of Armidale to the north east of the town.

Anglican Cathedral and associated buildings.
Bishop Broughton conducted the first Anglican service in Armidale in 1845 with the first church opening in 1850, followed by a parsonage for Rev. Tingcombe who was the first minister arriving in 1846. Armidale was part of the Diocese of Newcastle. Then in 1869 the diocese of Grafton and Armidale was established. The founding Bishop was James Turner from Norfolk, England. His diocese was the size of England! He started with 10 clergy and 21 churches. He appointed John Horbury Hunt to design and oversee the building of a suitable cathedral in Armidale. The foundation stone was laid in 1873 and the cathedral opened in 1875 as St. Peter’s. Hunt designed a relatively small cathedral of brick, his favourite building medium, rather than stone. Turner continued as Bishop until 1893. Before he left the diocese of Armidale he had the Christ Church Cathedral erected in Grafton in 1884 and a new Grafton diocese created. Bishop Turner also used John Horbury Hunt for cathedral that we saw in Grafton. By the time Turner left he had 2 diocese and 58 churches.

The Anglican Cathedral was made of Armidale blue bricks with clay taken from Saumarez station. The vestry was added in 1910 according to Hunt’s design (he died in 1903) and the tower, again according to Hunt’s design in 1936. The cathedral features Gothic arches, a square tower, small pyramids on top of buttresses, moulded bricks for special areas and interesting English bonds and patterns. Uralla granite was used for keystones and the foundations. The Deanery was also designed by Hunt and built of the same Armidale blue bricks in 1891. Hunt was known to make great demands on the brickies as he was a perfectionist and supervised all the intricate brickwork very closely. The result was an outstandingly fine cathedral. Note the band of green tiles above the main door included by Hunt. Note also the fine stained glass windows, and one is a memorial to Bishop Turner’s wife who died in 1879. The cathedral has a fine timber ceiling. Hunt even selected the pulpit and lectern to suit his design. The pulpit has an effigy of St. Peter carved in the sandstone. Some of Hunt’s original plans can be viewed in the Tower Room.

Mansions of Armidale.
Many of the mansions of Armidale were constructed in its economic boom period of the 1890s- 1910 when Hillgrove gold mine was at its peak. There are almost 70 buildings in Armidale on the Register of the National Estate. Some are churches or commercial buildings but most are significant houses, especially on the south hill behind the centre of Armidale. But the beautiful gardens hide many of these mansions from any passersby.
•Bishopscourt, (on the town outskirts of the way to Uralla) was built in 1934 as the home of the Anglican Bishop which it still is. It has acres of lawns and gardens.
•Akaroa, now part of New England Girls School was built in 1896. It has many Queen Anne style features including a rounded section. It is not visible from the road.
•Roseneath in Roseneath Lane is one of the oldest houses in Armidale as it was erected in 1854 as a veranda shaded Victorian house with louvre shuttered French windows to the veranda. Privately owned, in poor condition and with no suitable access for a coach.
•Mallam dates from 1869 as one of the last examples of a steep roofed house with dormer windows in the English style (94 Rusden Street). Mallam was the town’s chemist in the 1870s but was in investor in a flour mill, shops and others houses. He paid £1,200 to erect Mallam House. Note the chimney pots.
•The Armidale School. Notes to be provided later.
•Opawa House is in Mann Street at no 65. It was erected in 1915 and it features, wood, brick, and gables typical of that era.
•Trelawny at 84 Brown Street is fine residence built in 1904. It has a curved wrought iron lace work veranda with a prominent gable.
•Birida built in 1907 is typical of that era and is located at 108 Brown Street on the corner of Marsh Street. Note the slate roofed tower porch.
•The Railway Station. Built in 1882 ready for first train in 1883. Lace work done in the foundry in Uralla.
•Lindon Hall at 146 Mann Street is a late 19th century house from 1890. It has fine wrought iron lace work on the balcony. It is a single storey house.
•Teringa is located at 108 Mann Street. It dates from 1894 and is a typical Italianate style two storey house.
•Uloola at 160 Faulkner Street is another gentleman’s residence dating from 1908. It has an English “air “and depicts the Arts and Crafts movement house features.
•The Turrets is located at 145 Mossman Street. It was built in the 1860s and is known for its turrets.
•Highbury House built in 1910 is sited at 177 Faulkner Street. It has bay windows, a round window, arches etc
•The Arts and Crafts style house called Cotswold is located at 34 Marsh Street. It was built in 1918. It is now part of a motel. Next door is another fine house.
•Eynsford, 109 Jeffery St. Another Tudor revival two storey home from the 1920s. Stucco, lead light windows, with a beautiful garden.

Booloominbah.
This grand house is one of the gems designed by architect John Horbury Hunt who produced a number of buildings in Sydney and the country for the White family. One was even a French inspired castle! Frederick White commissioned this house which as built between 1883-88. But at Booloominbah Hunt used the ideas of the Arts and Crafts movement along with his Canadian heritage which meant he used a lot of wood features. When built Booloominbah was the focus of a 20,000 acres sheep property and it was designed for grand livening. Frederick White almost behaved as the “squire” of Armidale as he was already a wealthy man and had properties in the Hunter Valley as well as New England. Booloominbah was his headquarters,but not his head station. The house is overloaded with features; gables, verandas, leadlight windows, wood panelling, impressive staircases, chimneys, a tower, arches, with an overwhelming asymmetrical façade. The house had grand drawing rooms, billiard room, servant’s quarters, service rooms etc. It had almost 50 rooms when built. It was surrounded by grand gardens to complete the picture of local importance. Below is the great stained glass window of Booloominbah commissioned by Frederick White. It depicts the life of General Gordon and his efforts in Sudan as Governor General of the Sudan. Gordon died during the year long siege of Khartoum in 1885 when he was beheaded by his Muslim nemesis. Frederick White was still an Englishman at heart and he was still committed to the glories of the Empire and this allowed him to relive this glory in his own house!

The house was named from a local Aboriginal word but its appearance was decidedly Canadian and English. Frederick White did not live in the house for long as he died in 1903 (when his nephew Francis White took over as leader of the White family in New England.) But Frederick’s widow lived on in Booloominbah for another thirty years. When she died in 1933 the contents were sold and Booloominbah left vacant until a son-in-law (he had married White’s daughter Kate) bought the house. Thomas Richmond Forster then donated the house to the University of Sydney to encourage them to establish the New England University College which the university did in 1938. The house came with about 180 acres of land and cost Forster around £30,000. Forster was a successful businessman and an Anglican layman and benefactor in Armidale. He had been campaigning for a university in Armidale since 1924. Booloominbah became the main administrative and first teaching area of the university and Forster became one of the leaders of the first University Advisory Council. Forster was also the major shareholder in The Armidale School (TAS.) Since the 1940s the university has restored Booloominbah to its former glory. It remains an iconic building of the former sheep pastoral area of New England.

Saumarez.
Henry Dumaresq from the Channel Islands, Jersey, named Saumarez after a property in Jersey. He squatted on land at Saumarez Ponds in 1834. Dumaresq sent his stockmen up here but always lived himself at Muswellbrook on the Hunter River. Saumarez was his head station in New England and he soon had over 100,000 acres of land under leasehold which included Tilbuster Station upon which the city of Armidale now stands. The runs extended from Uralla to beyond Armidale. In 1856 Dumaresq sold his run on to Henry Thomas. He held the run during the period when the government land acts were trying to break p the big runs and open up the land for closer settlement. Thomas took this opportunity to acquire freehold land on his Saumarez run and soon had 12,000 acres freehold. Thomas built a modest three roomed brick house on the run in the 1850s which is still standing. It is near the six roomed timber cottage that Henry Dumaresq built at Saumarez in the 1830s. In fact Henry Dumaresq had his assigned convicts build the cottage as they did most other early structures on Saumarez. In 1874 the nature of Saumarez property changed as it was sold to Francis White, the second son of James White of Edinglassie at Muswellbrook. Francis White took on a property of 20,000 freehold acres. He had properties in the Hunter, at Armidale, Guyra, in Queensland and the Northern Territory.

In 1886 Francis White was doing well, he had paid off the mortgage on the property and so he decided to build a mansion homestead on Saumarez for his residence. A single storey residence was completed in 1888 by a local Armidale builder. After his Uncle Frederick White of Booloominbah died in 1903 Francis decided he needed to entertain on a grander scale to maintain the White family prominence around Armidale. So whilst his wife and daughters were on a holiday in Europe had had a second storey added to the house in 1905/6. The new storey incorporated many Art Nouveau stylistic features. The White family lived in the house until it was donated to the National Trust in 1984 but they only donated the house. The White family still own the Saumarez property of around 6,000 acres. Saumarez House is surrounded by 5 acres of gardens. The house itself is gabled but with symmetrical facades and verandas. The house is built around a courtyard with one side for the Whites and the other for the servants and services such as the kitchens, laundries, butter rooms etc. The family wing contains two large drawing rooms and an elaborate Edwardian stair case. Front entrances were designed to impress visitors. The Whites used Saumarez for official functions, garden parties, tennis parties etc. The house walls are of Flemish bond brick work. The interior joinery on doors, windows, fireplace surrounds etc is Red Cedar. Native flowers are used on the stained glass work including Flannel flowers, waratah, native Lillies etc. Whites three daughters made much carved wooden work for the house.

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@Niche

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Niche Marketing Success

Niche marketing is a great way to make money online. The process is actually quite easy when you know how. If you are new to niche marketing, you may find a great deal of information that can seem overwhelming to you, but it does not have to be that way.

To begin with, the most important part of niche marketing is figuring out what niche you want to be a part of. Once you dominate one, you move on to another.

So let’s begin with the first one. There are a couple of ways to accomplish this. No matter what method you use, you want to think of a list of preliminary keywords that you can research. Once you have a few, you can use the Yahoo Overture Keyword Suggestion Tool to help you figure out which related keywords are getting searched.

Then you want to find out what kind of competition you’re going to have, which is as easy as going to any of the big three search engines (Google, Yahoo, and MSN) and typing in those keywords to see the number of results.

Last, you want to know whether or not people are making money in these niches by seeing what people are willing to pay for Pay-Per-Click ads. The more they’re willing to pay, the more they’re making.

Your niche marketing efforts won’t pay off if you’re in a poor niche, a saturated niche, or a niche with nothing to sell in (unless you want to create your own products, which is only a good idea once you have a feel for the marketing part).

If you want to know what niche marketers are willing to pay for PPC, you need to have a Google Adwords account. Create a campaign that you are not going to actually publish the ad for, but rather just use to see what you need to bid to get good placement. Then choose your keywords and look at the Google estimator. That will give you a pretty good idea of what you’re looking at.

There is actually a software called Niche Inspector that will do all of this work for you. It’s about a hundred bucks, and it will cut your research literally by hours.

Once you’ve got a niche that looks potentially profitable, you need to decide how you’re going to make the most of it. Selling affiliate products is one of the best ways, but there are some others, as well. If your niche marketing business concentrates on affiliate products, you need to be sure you have an auto responder with follow up messages regarding the product at hand and a landing page to send your prospects to so that you can capture their email addresses and get back to them in the future. The list is where the money is, so be sure to get those names and emails. About seven to ten follow up messages should work to make the sales that are going to be made. Remember, niche marketing is just that- marketing.

If you don’t want to sell affiliate products, another good way to generate income is through Adsense. Build a content website or blog (I recommend blogs) and put your Adsense code on it. You are able to have two sets of Adsense ads on any given page. Do you need content? Add an RSS feed to your site and go to forums to see what people in your niche want to read about. There is a resource called Super Blogging that will show you the best way to lay out your blog to maximize the potential to get ad clicks.

Of course, you can always put links to affiliate landing pages on blogs, as well, and when you go to those forums to find out what the readers want, you can send them to your blog. You can even start a newsletter and post an opt-in form on your blogs.

Whatever you want to do with your niche marketing business, you can do it. It really isn’t that hard to make it happen; you just have to be willing to take action. I really suggest trying out the niche inspector software to help you out if you want to cut down on your niche marketing research time. But with any method that you choose, as long as you have a good niche without too much competition but a lot of money exchanging hands, you are sure to find niche marketing success.

Steve D’Agostino is the author of the popular newsletter “Success and the REAL Good Life”. You can find out more about him and sign up for his newsletter for FREE at http://therealgoodlife.com. You can also find any resources he references at http://therealgoodlife.com/resources.html. Go now!

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Niche Directory Create a Highly Profitable Niche Business Directory 00+ In 30 Days

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Selling a product within a specific market niche can be a financially rewarding exercise. Niche marketing is on the rise, as savvy marketers recognize the lucrative opportunity presented by smaller, underserved markets. However, in order to successfully exploit its power, one must possess and understand the two keys to successful niche marketing.

Finding the Right Niche

With all the marketing hype online, it’s easy to convince yourself that any niche can be a massive financial winner if targeted. However, this is not true. It is essential to find and isolate particular niches, but you must also be able to “read” them, in order to determine whether or not there is really a strong likelihood that they can be successfully penetrated and exploited.

This requires an understanding of the niche, its demographics and tendencies. For many marketers, this effort is simply too time-consuming and complicated to undertake. Fortunately, services like Easy Niche Products can do the work for the marketer. Easy Niche Product produces ebooks designed for sale within specific niches. They choose the niches they tackle, carefully, first assessing its all aspect of its profit potential.

Finding the Right Project

Simply knowing there is a niche “ripe for the picking” isn’t enough. One must have something to sell to those occupying the niche. This requires creation of a product specifically oriented to appeal to a niche’s population. One of the quickest and efficient means to profiting within a particular market niche is via ebook sales. A marketer simply needs their well-honed sales skills and a quality ebook to sell.

Ebook creation, however, may not be a perfect fit for many marketers. Writing an ebook requires writing skills, a knowledge of the subject matter and the preferences of the niche population, and a great deal of time and energy. May splendid marketers may not take advantage of the great opportunity provided by niche markets because of those concerns. Instead, they should consider purchasing a subscription to Easy Niche Products, which will provide them with the custom ebooks and supporting materials they need to successfully make their mark in the niche. Easy Niche product, located at www.easynicheproduct.com, provides full product packages specifically designed for maximum effectiveness within a niche.

Niche market sales offer tremendous possible rewards to those able to find the right target areas and to supply the right materials. A smart marketer can easily outsource the work associated with these two keys to Easy Niche Product, a subscription service that understands what it takes to make niche marketing work. Easy Niche Product finds the underserved market segments and creates the perfect products for those segments. A quality marketer can then take those products and present them to the niche, knowing that his or her marketing skills will determine the endeavor’s success. Reports from Easy Niche Product subscribers are universally supportive of the program’s ability to arm marketers with all the resources they need to successfully encounter lucrative niches.

Joseph operates a Niche Product website that offers Niche, THEMED product line that users can upsell. You can check out his website at: http://www.easynicheproduct.com

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Make Money Fast With Niche Products

Anyone who wishes to make money fast will probably be interested in what niche products have to offer. The truth is that it is a very competitive online market. Therefore, unless you direct your offer to the particular group who it is intended for, you will struggle to attract interested customers. This is exactly where niche marketing products come in.

One thing that I should make you keenly aware of at the outset, is the fact that it helps to be well educated on the market which you plan to target. If you are well educated on your target market, you will have a comprehensive understanding of this market’s problems, as well as which products will be of greatest interest to them. Consequently, your knowledge of a particular market will give you the capacity to generate the greatest revenue.

Furthermore, I would be remiss if I did not caution you of the fact that while there are several profitable niches in the market, many of them cease to be profitable for newcomers due to the fact that existing online businesses control the market share. For example, while an online auction is something which has the potential the potential to be very profitable, this is a saturated market. Essentially, one or two websites control the vast majority of the market share in this field. Consequently, you must ignore such saturated niche markets. Your efforts should be directed to markets which are substantial enough to be profitable, but have been under served by existing businesses. This is where the profitability rests.

Okay, so where do we start when looking for unsaturated markets? A proven effective strategy is to identify an existing niche market, and focus even further on a niche within that market. It is not uncommon to come across a fairly broad, highly populated niche which does not clearly address the needs of all of its members. Hence, if such a sub-niche has the capacity to be profitable, you have an opportunity to search this sub-niche.

To this point, I have not mentioned anything about the quality of the products which you offer to your niche market. Although it goes without saying, I am going to say it anyways. You must offer products to your niche market which actually provide solutions to their problems. Furthermore, the products must be of high quality. If you ignore these two key requirements, do not expect to stay in business. However, if you follow these two requirements, you will do yourself a service by announcing to your niche market that every product that you offer solves problems for your target market, and is of high quality. Once you gain this reputation, your marketing efforts will take on a life of their own. This is what is referred to as viral marketing. Viral marketing is somewhat like word of mouth marketing, but on the internet. As you know, when the internet is involved, the entire world is in play. Therefore, your online business has the capacity of spanning across all seven continents.

Additionally, over time your online business will become known for offering nothing but valuable, high quality products. Such a reputation will enable you to build a clientele to whom you can market new products in the future. The combination of a stellar reputation and a responsive client base is absolutely the best way to make money fast in any industry. Your only task will be to identify quality products, and send a broadcast email to your customer base. Thereafter, you can simply sit back and watch the sales come in.

Figure out how to Make Money Fast by recognizing how to take full advantage of niche products. One of the most reliable Ways To Make Money is to locate a niche market which has a need, and offer products to them which provide them with a solution. Earn generous commissions by promoting niche products at SOSComplete.com

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