Viral Marketing: The Science of Sharing

Viral Marketing: The Science of Sharing

  • Oxford University Press USA

This is not your typical “how to get shared” book.

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, “Wake up and smell the well-branded coffee.”

Using original research from more than 2 years of work, 5 diffe

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Viral Marketing : The Science of Sharing, Paperback by Nelson-field, Karen; S...

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Cool Viral Marketing images

A few nice viral marketing images I found:

5 Great Twitter Contests
viral marketing
Image by Stuck in Customs
The Best of Breed
If you have some more ideas, Tweet me at @TreyRatcliff!

I’ve been asking all my social media pals, photographer-friends, and others about some of the most successful and fun Twitter contests that have been run. I was sitting down with my publisher at @Peachpit, because we need to Give Away a few copies of "A World in HDR". While we thought of a few ideas, I thought we would open it up the Internet to see what we can find!

Frankly, and this might offend some people, I think that straight give-aways are crass and obvious. I think it can get you followers, but I can argue those are ill-gotten followers. You may disagree.

I think there are more fun, engaging, and productive ways to run Twitter contests. So, to that end, I’ve assembled some of the best below. If you have MORE, drop me a note in the comments, and I’ll do a redux soon! 🙂 Also, please, tell me your favorite contest idea and we can try to do something similar for the new book! I’ll probably have @Peachpit run the contests, since I don’t want to Tweet about give-aways once an hour on my personal Twitter account (@TreyRatcliff). Besides, you guys should follow Peachpit anyway, since they are a good company that publishes fantastic books.

1) The Michelle

So named, because it is the idea of Michelle Greer, a clever Twitter user and social media smarty-pants at Rackspace.
We pick a non-photography related blogger who frequently uses pictures in their posts to act as a judge (who’s interested??)
Judge announces a theme for the day (Landscape, architecture, etc) and announces via Twitter. We’ll get that Retweeted widely and repeatedly.
Contestant picks a photo that fits the theme, "Hey @TreyRatcliff and @Peachpit, this #hdr is inspiring (link)." Note this does not have to be MY photo…it can be yours, or anyone’s!
Judge picks the winner and uses it on their blog with attribution. Winner gets a the prize!

Why I like this idea:

People get to find and share great art online
People get to discover new photographers and new sites that feature them
I’m a big fan of Creative Commons (all my work is CC, no Commercial Use allowed without contacting us first). I think bloggers out there should know about all the beautiful photos from photographers that are available. And photographers who believe in creative commons LOVE to be featured on blogs.
Everyone likes eye-candy on Twitter!

2) The Trvial

Thanks to Eugene, a frequent guest on this site!
Send people on a scavenger hunt through a particular website to find something hidden

For example, we could ask, "How many nights in a row was Trey forced to eat borscht cooked by three Russian women in Argentina?"

The contest judge accepts tweets with real, creative, or funny answers.
The winner is selected randomly amongst those that got the right answer in 24 hours.

Why I like this idea

It’s fun and game-like
People get even more engaged in a website and might find some hidden gems
You have 24 hours to play, and you don’t have to be "quick on the draw"

3) The Macleod

A frequent guest of the site, Barbara Youngleson, brought this one up. Thanks Barbara!
This idea appears to have come from Hugh Macleod, the clever cartoonist and consummate cooligan
It works like this (more or less):

Purchase a book by any means, and send the PO over Twitter
A limited number of winners are chosen
Receive a second book, signed, for free. Give one to a friend!

Why I like it:

It is non-pushy
It rewards people that are real-enough fans to buy the book in the first place! Hehe.
Hugh did it, so it must have some coefficient of cool

4) The Threadless

This idea is being successfully executed at Threadless.com
If you see a Tweet you like, you can submit it to the contest
It is then voted on by the Threadless community
The best Tweets end up on T-Shirts and the Tweet author gets sweet cash.

Why I like it:

It’s incredibly fun and engaging.
It’s super-viral. I found out about it because someone nominated one of my Tweets: "If I get another dog, I shall name him ‘ROFL’."
Threadless is cool, and it is fun to be associated with a cool brand.

5) The Moonfruit

Moonfruit (a website buildin’ company) ran a good promotion where you can use the hashtag #moonfruit in any kind of Tweet
They selected a random person every day and gave away a MacBook Pro
It resulted in the #moonfruit hashtag being a trending topic and gaining over 30,000 followers

Why I like it:

It was very easy to enter
It was viral because you wonder why your friends are all talking about Moonfruit!

Today’s Photo
The photo today was taken at an awesome Indian restaurant in San Francisco called "Dosa". The manager was nice enough to allow me to move around and take a few photos after dinner. I was dining with the marketing and PR team from Peachpit (@Peachpit), who is publishing the book. Taking roll-call, we had Scott Cowlin (@ScottPeachpit), Sara Jane Todd (@SaraJaneTodd), and Laura Pexton (@Laura7). We sat around all night talking about having some fun Twitter contests for people to give away books… so here we are, and you get to vote on your favorites!

from the blog www.stuckincustoms.com

Texting Congress 1
viral marketing
Image by afagen
Participants were asked to send a text message to Congress.
Rally for Medical Research supporting investments in medical research and NIH, Carnegie Library, Washington, DC

– – – – –

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Used by University of Cambridge Department of Engineering ("Transforming text messaging" – October 24, 2014) at www.eng.cam.ac.uk/news/transforming-text-messaging

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Used by Little Rock School District at www.lrsd.org/?q=content/attribution-page

Blogged by Guacamoley! ("Doctor Accidentally Texts Wrong Number For Advice, Ends Up Getting Right Answer Anyway" by Chad Burris – September 1, 2017) at www.guacamoley.com/lol/2017/09/01/2leK2G/doctor-accidenta…

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Blogged by Business Insider UK ("This New Job-Hunting App Steals The Addictive Feature That Made Dating App Tinder Go Viral" by Taylor Lorenz – December 11, 2014) at uk.businessinsider.com/switch-app-is-like-tinder-for-job-…

Blogged by ????????????? ("?????????????????????????????????????????????????????????????" – 2017-02-05) at news.cardmics.com/entry/shokaiya-business-magazine/

True viral marketing
viral marketing
Image by HD41117
Dependent on a country’s chosen methods of electricity generation, I know… but still. The top three fuels used for generating electricity in the UK are

* Coal (37.5%)
* Natural Gas (36%)
* Nuclear (18%)

(Source: Department for Business Enterprise & Regulatory Reform, UK Energy in Brief, July 2007 ( www.berr.gov.uk/files/file39881.pdf ))

It is interesting to compare the statistics of 2007 to those of 2004 and 1990:

* gas – 39.93% (0.05% in 1990)
* coal – 33.08% (67.22% in 1990)
* nuclear – 19.26% (18.97% in 1990)
* renewables – 3.55% (0% in 1990)
* hydroelectric – 1.10% (2.55% in 1990)
* imports – 1.96% (3.85% in 1990)
* oil – 1.12% (6.82% in 1990)

(Source: Dti, Energy in Brief, July 2005 ( www.dti.gov.uk/files/file10738.pdf ))

Note that the Department of Trade and Industry no longer exists, having recently been replaced by the Department for Business Enterprise & Regulatory Reform.

The Department for Business Enterprise & Regulatory Reform.

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’ The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’

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Social Media Marketing All-in-One for Dummies? by Jan Zimmerman; Deborah Ng

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What to expect from a viral marketing company

Before you decide to outsource your internet marketing tasks, you need to know what to expect from a viral marketing company. What you can expect are successful strategies for online advertising campaigns. Internet marketing is all about getting viral. Advertising would be a failure if the ads did not have the potential to spread. Popularizing your product and service and getting the message across is the key to improving the chances of your business or ideas becoming a household name. A viral marketing company deals with creating and spreading viral messages in line with the needs and requirements of its client.

What is the essence of viral marketing?

There are many elements involved in a successful viral marketing strategy. The SEO company has all the expertise required and the innovative solutions necessary to launch successful viral marketing campaigns. The key element of viral marketing is a compelling message which could be a video, news clip, free game, or Flash animations. The ad should either carry some very useful message which users would feel duty-bound to share, or something really exciting which captures their attention.

Various elements of viral marketing

Viral marketing is deeply connected with social media optimization. Social networks can really help spread and popularize viral messages. A significant presence in the various social media networks such as Facebook, Google+, Twitter, LinkedIn, and so on is vital. Important other elements involved:

* Blog marketing
* Article marketing
* Email Internet marketing
* Social media marketing
* Forum marketing
* E-books marketing
* Pay-per-click advertising

Other marketing methods such as newsletters, tutorials, whitepapers, podcasts, etc.

Various viral advertising services offered by the SEO company

All these services are offered cost-effectively and efficiently by the professional SEO company depending on the precise requirements of client companies. But viral marketing isn’t only about conceiving viral ads. It also involves analyzing their performance and ensuring maximum publicity. The viral marketing company also provides the following services to ensure sustained success from marketing campaigns:

* Strategy planning
* Concept, research and strategy of viral marketing campaigns
* Lead generation
* Viral tracking, measurement, analysis and reporting
* Creative design and content
* Target market analysis
* Distribution and management
* Technology development and analysis

Viral marketing is cost-effective

The viral marketing services offered by reliable SEO companies are cost-effective because the concept of viral advertising is inexpensive in itself. While there are many processes involved in successfully maintaining viral marketing campaigns, it basically involves opening up pages and profiles in as many social networking websites as possible and updating these profiles regularly through relevant posts involving videos, picture, news, free downloads, etc.

The professional SEO company customizes its services according to what the client’s short-term and long-term requirements, and coordinates them with their existing SEO efforts, making them cost-effective and result-oriented. This is what you can expect from a viral marketing company.

MOS SEO Services is a leading professional SEO company based in Tulsa, Oklahoma, which can provide internet viral marketing and viral email marketing solutions to each business, in accordance with its marketing needs.

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Viral marketing and its importance in online business can never be overemphasized. There is not a faster or easier spreading means of subtle advertising than viral marketing. Social media accounts in major networks such as Twitter, Facebook, Google+, Stumble Upon, LinkedIn, TwitPic, Flickr, and a dedicated channel in YouTube are the primary ingredients for a successful Internet viral marketing strategy.

Then it all depends on a wise and practical approach to create useful and exciting viral marketing material that users would love to share with as many of their contacts as possible each of whom would then share it with their respective contacts, enabling your viral message to become an Internet phenomenon.

Viral Marketing Messages

So just what makes up viral marketing material? Viral marketing ads are anything that are exciting or useful – anything which the user observes and feels necessary to share it with others. The social networking potential of the user is important here.

* To target the kind of users who would be beneficial to you, all it takes is a good deal of analysis, planning and smart thinking which a viral marketing company is good at.

* Flash games, free downloadable stuff such as some smart software, eBooks or interesting pictures, video clips, and text messages can all qualify to be viral messages.

* There are two things which a viral marketing message must possess – the ability to excite the user and a subtle identification of the message with your brand or business.

* Viral marketing messages could also carry a message for a social good. These have a great sharing potential as well.

The Viral Marketing Company Can Do It Better

The viral marketing company has various SEO, Internet marketing, social media, software, animation and other professionals who together plan, strategize and conceive viral marketing ads or messages. They identify the target customers of your business and successfully target users with a great social networking potential who can, through their social sharing practices, bring the viral messages to the attention of your target customers. They know the kind of viral messages to create that would excite users and make them share. These services are also offered affordably by the viral marketing company, which is basically a professional SEO company.

Viral Marketing Is the Most Important Means of Online Marketing

The speed at which viral messages spread over the Internet and the social networking platforms and the relatively inexpensive nature of Internet viral marketing make it an important element of any online business. Not all viral messages would get successful though, and a trial and error method needs to be applied sometimes. But with affordable viral marketing services from a professional SEO company, there can be greater consistency of results in your various viral marketing campaigns.

Viral marketing and its importance in online business demand professional assistance, which is exactly what the viral marketing company provides.

MOS SEO Services is a leading professional seo company based in Oklahoma, providing viral marketing services that can be used to propagate marketing messages about your company, products, or services to others.

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Viral Marketing Is Your Best Friend

viral marketing
by ~db~

Viral marketing is something that a site owner need to do if there is to be hope of staying ahead of the game. There are now a ton of competitors and creative marketing tactics have to be employed to increase the traffic flow to your site.

It no longer matters if you have killer product or a wonderfully designed site, you still have to make people recognize that you are there, and then convince them that visiting your site is the right choice. If you don’t get seen, not only will you not make it big, but there is a chance that your online business will be brutally murdered.

Even with all of the schemes and methods employed by other online companies, there are still a few things that can boost your ratings. One of them is called the viral market.

Even though you see the term viral and immediately think virus, this method is not something that computer lovers would dread. A computer virus is not used at any point, which would be a good way to kill your business.

The Overview of Viral Marketing.

Viral Marketing, or Viral Advertising, is considered a technique that is able to build the internet society’s awareness of who you are, what you do, or what you sell. There are several forms of media that are used, but none of them actually promote your product. This is done by having your information ride in on addictive forms that are designed to get a person to feel the need to send it to either friends or family. When that is passed on to another person, your information is passed along with it.

To put it simply, you are using the idea that somebody who likes the media used, they will want to show it to the either friend, family or both. They sponsor the media that caught their eye, such as a flash game, entertaining story, or an amusing video, and the information about your site just sneakily tags along.

Viral Market is now a popular way to market because it is cost efficient, and does the marketing. Viral marketing uses the enthusiasm and a person’s willingness to pass things on. The recipient of this email can only see that it came from their friend’s or family member’s email address, so they don’t mark it as spam and they open their email to see what it is.

Taking advantage of viral marketing

Your biggest advantage is that you receive publicity for your site and company. A flow of traffic to your site is generated, and of course that means potential costomers as well. If you use some imagination or come up with something clever and apply some skill, or throw in incentives, or prizes, you will reach to a larger amount of people to declare your existence.

Most sites and companies are beginning to catch on to how effective the viral marketing and advertising system is. Not taking advantage of it could actually ruin your business. You will find that, along with the other schemes and methods used for site promotions, viral marketing could easily help in making your sight noticeable and putting you at the top of the game.

Viral marketing can easily be considered a smart way to have your site promoted, but all you have to do to get started is come up with a good idea. It could be gossip, or an amusing story, eye catching game, or you can even use scandals to your advantage.

It is now your turn to make viral marketing work miracles for you. The sooner you act the sooner you can reap the benefits you could be getting from the viral marketing methods. Viral marketing is something that a site owner must do if there is to be hope of staying ahead of the game. There are now a ton of competitors and creative marketing methods must be employed to increase the traffic flow to your site.

It no longer matters if you have the best product or a wonderfully designed site, you still have to make people recognize that you are there, and then convince them that visiting you is the right choice. If you don’t get seen, not only will you not make it big, but there is a chance that your online business will be brutally murdered.

Even with all of the schemes and methods employed by other online companies, there are still a few things that can boost your ratings. One is called the viral market.

Even though you see the term viral and immediately think virus, this method is not something that computer lovers would dread. A computer virus is not used at any point, which would be a good way to kill your business.

The Overview of Viral Marketing.

Viral Marketing, or Viral Advertising, is considered a technique that is able to build the internet society’s awareness of who you are, what you do, or what you sell. There are several forms of media that are used, but none of them actually promote your product. This is done by having your information ride in on addictive forms that are designed to get a person to feel the need to send it to either friends or family. When that is passed on to another person, your information is passed along with it.

To put it simply, you are using the idea that somebody who likes the media used, they will want to show it to the either friend, family or both. They sponsor the media that caught their eye, such as a flash game, entertaining story, or an amusing video, and the information about your site just sneakily tags along.

Viral Market is now a popular way to market because it is cost efficient, and does the marketing. Viral marketing uses the enthusiasm and a person’s willingness to pass things on. The recipient of this email can only see that it came from their friend’s or family member’s email address, so they don’t mark it as spam and they open their email to see what it is.

Taking advantage of viral marketing

Your biggest advantage is that you receive publicity for your site and company. A flow of traffic to your site is generated, and of course that means potential costomers as well. If you use some imagination or come up with something clever and apply some skill, or throw in incentives, or prizes, you will reach to a larger amount of people to declare your existence.

Most sites and companies are beginning to catch on to how effective the viral marketing and advertising system is. Not taking advantage of it could actually ruin your business. You will find that, along with the other schemes and methods used for site promotions, viral marketing could easily help in making your sight noticeable and putting you at the top of the game.

Viral marketing can easily be considered a smart way to have your site promoted, but all you have to do to get started is come up with a good idea. It could be gossip, or an amusing story, eye catching game, or you can even use scandals to your advantage.

It is now your turn to make viral marketing work miracles for you. The sooner you act the sooner you can reap the benefits you could be getting from the viral marketing methods.

To find out how to successfully build and run your own money making online business in record time, check out this site: Turbo Online Business

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Easy Viral PDF Brander

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Snappyrush
Snapyrush Is The First Snapchat Course And Community That Helps People To Grow On Snapchat And Use It For Business And Personal Branding! Great For Marketers, Social Media Lovers And Web Entrepreneurs.
Snappyrush

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Cool Viral Marketing images

Some cool viral marketing images:

Viral Marketing + REVS
viral marketing
Image by guy_on_the_streets
Painting on butcher paper wheatpasted on a wall in Brooklyn by street artist ELBOW-TOE next to a sculpture by REVS

Viral Marketing
viral marketing
Image by guy_on_the_streets
Painting on butcher paper wheatpasted on a wall in Brooklyn by street artist ELBOW-TOE next to a sculpture by REVS

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